Contents
1 · At a glance
Homeowners call the plumber who looks local, qualified and clear on price
When a boiler needs a service, a new install or a leak needs fixing, people search, look at two or three local firms and call the one that looks trustworthy. They want proof of registration, a clear price for routine work and a quick way to book. A firm with no website relies on word of mouth and loses the rest.
What customers check before choosing
- Do they cover my area, and are they registered?
- What does a boiler service or a new boiler cost?
- Can they come out quickly in an emergency?
- Can I book without chasing them on the phone?
What this website gives you
- A minimal layout in white, navy, bright blue and amber that feels tidy and professional
- Six numbered service blocks with starting prices
- A "24/7 emergency call-out" line in the hero, if you offer it
- "Book now" in the header and a short job booking form
2 · Home
The homepage, section by section
The homepage tells a homeowner in five seconds what you fix, where you work and how to book.
- Minimal heroA line such as "24/7 emergency call-out", a short headline, your main services in one sentence and "Book now" and "Our services" buttons, on a clean white background.
- Trusted-by stripLogos of manufacturers you are accredited with, letting agents or housing partners, shown only with permission, or removed.
- Our servicesSix numbered blocks, for example emergency repairs, boiler installation, boiler service, bathroom fitting, leak detection and landlord gas safety certificates, each with a starting price you set and a "Learn more" link.
- Why usThree numbered reasons, such as booking online, a local reputation and fair, clear prices.
- Proudly localA short story of the firm, the areas you cover and your rating, using only figures you confirm.
- Customer quote and call to actionA review you are allowed to use, then a closing "Ready when you are" booking button.
4 · About
Your firm and engineers
Letting a stranger into the home takes trust. The about page shows who will turn up.
- Proudly localWhen the firm started, the towns you cover and how you work.
- Rating and figuresGoogle rating, years trading and days a week, using figures you confirm.
- Our teamFour cards for the owner, engineers and office staff, with name and role. Gas Safe registration numbers can be added.
- Customer quoteA review and a closing booking button.
5 · Gallery
Gallery of finished jobs
Neat boiler installs and finished bathrooms are the best proof of quality work.
- Filter tabsAll, Our space, Our work, Team and Events, for your vans and workshop, finished jobs, engineers and community work.
- Photo gridYour own job photos, compressed for fast loading. Customers' homes are shown only with their permission.
- Booking buttonA "Book now" link under the gallery.
6 · Online booking
Job booking and contact
A short form for services, quotes and repairs, and every way to reach you on one page.
- Booking formName, phone, preferred date and notes for the job, such as "annual boiler service" or "leak under the sink", sent to your inbox.
- Business detailsAddress, phone, email and office hours, with your emergency number if you offer one.
- Job software on requestWe can link online booking from software you already use, such as Tradify, Jobber or Commusoft. We confirm the scope with you first.
7 · Features
Everything this design includes
Service and price blocks
Six services with starting prices, easy to update.
Job booking form
Name, phone, date and job notes, sent straight to your inbox.
Boiler service reminders
A newsletter form you can use for annual service reminders.
Landlord certificates
A block for gas safety certificates aimed at landlords and letting agents.
Engineer cards
Engineers and office staff with names, roles and registration numbers you confirm.
Click-to-call and WhatsApp
One tap to call or send a photo of the problem from a phone.
Job gallery
Finished installs and bathrooms in five tabs.
Clean typography
Montserrat headings with Poppins text, clear and easy to scan.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on 4G.
8 · Mobile
Designed for the phone first
Most homeowners look for a plumber on their phone, often with water on the floor or no heating. On a small screen the menu folds into one button, services stack into cards and the call, WhatsApp and "Book now" buttons stay within reach of the thumb, so a customer can reach you in one tap.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, navy, bright blue, an amber accent and pale ice blue with Montserrat and Poppins. We change the logo, colours, fonts, photos and copy to match your firm, and build every page the way Google, Maps and AI assistants prefer.
SEO: Google and Maps
- A page or block for each service and each town you cover
- Titles, descriptions and Plumber / HVACBusiness structured data with service area
- Google Business Profile set up and linked to your booking page
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of your services, prices and area that ChatGPT, Gemini and Perplexity can quote
- Consistent business name, address, phone and registration details across the web
- FAQ written around real homeowner questions such as boiler service costs
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- plumber near me
- heating engineer [city]
- boiler service [city]
- new boiler cost [area]
- gas safe engineer near me
- landlord gas safety certificate [city]
- bathroom fitter [area]
- leak detection [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Swift Plumbing & Heating: questions and answers
How much does a plumber and heating engineer website cost with Penta Services?
The Swift design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Swift Plumbing & Heating a real company?
No. Swift Plumbing & Heating is a fictional sample brand used to show the design. Every name, price, rating and review is replaced with your firm's own details before launch.
Can customers book a boiler service online?
Yes. "Book now" sits in the header of every page and the booking page has a short form with name, phone, date and job notes, sent to your inbox. If you use Tradify, Jobber or Commusoft, we can link their booking instead.
Can we show our Gas Safe registration and accreditations?
Yes. Registration numbers and manufacturer accreditations can sit on the about page and team cards. We publish only details you confirm.
How is Swift different from your emergency plumbing live demo?
Swift is a lighter, five-page website for local plumbers and heating engineers focused on boilers, servicing and bathrooms. The flowguard-plumbing live demo is a larger site built for 24/7 emergency dispatch and HVAC. Pick the one that matches your work.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, services, prices, areas covered and photos.
Is the website built for Google, Maps and AI search?
Yes. Services and areas get clear text with Plumber structured data, your Google Business Profile is set up and linked, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.