Contents
- 1At a glance
- 2The homepage, section by section
- 3Treatment catalogue
- 4A page for every treatment
- 5Your doctors and practitioners
- 6Packages and care plans
- 7Book a consultation from any page
- 8Your clinic's story
- 9Branches, help centre and contact
- 10Features
- 11Mobile
- 12Brand and search
- 13Price
- 14How it works
- 15Frequently asked questions
Try the live demo
aesthetic.pentaservices.co.uk
It is a real, working website, not a picture. Open it on your phone and computer, press the buttons and try the forms.
1 · At a glance
Patients research a treatment long before they book
Before booking a peel, a laser session or an anti-ageing treatment, people search, compare clinics, read about the practitioners, look at prices and reviews, and choose the clinic that feels safest and easiest to book. A clinic with no website, or only a social page, loses them to the one that answers those questions.
What customers check before choosing
- Is the clinic medical, safe and qualified?
- Who will treat me, and what is their experience?
- What does the treatment involve, and what does it cost?
- Can I book easily, today, from my phone?
What this website gives you
- A calm, clinical-luxury look that builds trust
- A page for every treatment, with duration and starting price
- A booking popup on every page, with treatment, doctor and time slot
- Doctors, packages, FAQ, branches and reviews in one place
2 · Home
The homepage, section by section
One page that answers every first question and shows the next step within five seconds.
- Hero with two clear actionsA strong image, your promise and "Book Appointment" and "Explore Treatments" buttons, with a patient-trust badge.
- About and visionYour mission and vision next to key numbers such as treatments delivered and years of experience.
- Featured treatmentsTreatment cards with photos, each with "Learn more" and "Book now".
- Opening hoursWorking days, hours and an urgent-care line beside a clinic photo.
- Meet the doctorsPractitioner cards with a "Book" button that pre-selects that doctor.
- Patient storiesTestimonials with photos, names and ratings in an interactive slider.
- Closing call to actionReasons to choose the clinic, with booking and package buttons.
3 · Services
Treatment catalogue
Patients often don't know the name of the treatment they need. Clear categories, plain language and a visible next step help them find it.
- Treatment categoriesSkin, laser, injectables and body treatments grouped so people can browse by concern.
- Treatment cardsPhoto, short description and starting price on every card.
- Patient journey"From consultation to results": the three steps of a patient's journey.
4 · Service page
A page for every treatment
People search for a treatment, not a clinic name. A detailed page for each treatment is what Google and AI assistants show for "laser pigmentation [city]".
- Overview and highlightsDuration, starting price and what is included.
- Protocol and care standardsHow the clinic works before, during and after the treatment.
- Treatment feedbackPatient feedback for that treatment.
- Book this treatmentOne button that opens the booking form with the treatment already selected.
5 · Team
Your doctors and practitioners
In aesthetics, patients choose a person they trust.
- Practitioner cardsPhoto, role, years of experience and speciality.
- Book withA button that pre-selects the practitioner in the booking form.
- Expertise and awardsExpertise bars and awards for the areas you are known for, using only real qualifications you confirm.
6 · Pricing
Packages and care plans
Clear packages remove the biggest reason people hesitate: not knowing the cost.
- Three packages side by sideThe most popular plan stands out, each with its own booking button.
- Monthly or single sessionA switch between a monthly care plan and single-session prices.
- Easy to changeNames, prices and contents can be updated at any time; deposits or online payment can be added.
7 · Online booking
Book a consultation from any page
Every "Book" button opens the same booking flow, already set to the treatment or doctor the patient was looking at.
- Treatment and practitionerPre-selected from the page the patient came from.
- Date and time slotSlots matched to your own opening hours.
- Confirmation summaryA summary with a reference number; the request reaches you by email or WhatsApp.
- Live calendars on requestFresha, Phorest, Pabau, Cliniko or Google Calendar can be connected for real-time availability and deposits.
8 · About
Your clinic's story
The about page explains how the clinic works and why patients can trust it.
- Six pillarsThe principles behind your care, shown as six short blocks.
- Clinic photos and numbersReal photos of your rooms and key figures you confirm.
- ReviewsPatient reviews with names and ratings.
9 · Contact
Branches, help centre and contact
Every answer is one tap away.
- Branch switcherAddress, hours, phone and map for each location.
- Help centrePatient and specialist FAQs in searchable accordions.
- Site searchType "laser" and the matching treatment and specialist appear.
- Enquiry formPhone, email, address and a short form.
10 · Features
Everything this design includes
Booking popup on every page
Treatment, practitioner, date and time slot in one short flow.
Treatment detail pages
Overview, duration, starting price, protocol and feedback per treatment.
Packages with a price switch
Monthly care plans or single-session prices, side by side.
Doctor profiles
Credentials, experience and a "Book with" button.
Branch switcher
Several locations with their own hours, phone and map.
Searchable help centre
FAQ accordions and live site search.
Reviews slider
Patient stories with photos and ratings.
WhatsApp and click-to-call
One tap from any page on a phone.
11 · Mobile
Designed for the phone first
Most patients find and book a clinic on their smartphone, often in the evening. Every page is built for the small screen: readable text, large buttons, a full-screen menu and booking always within reach of the thumb. Pages are light and images compressed, so they open quickly on 4G.
12 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The demo uses a soft sand, taupe and charcoal style. We change the logo, colours, fonts, photos and copy to match your clinic, and build every page the way Google, Maps and AI assistants prefer.
SEO: Google and Maps
- A page for each treatment and area, such as "laser hair removal Manchester"
- Titles, descriptions and MedicalClinic / MedicalProcedure structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Clear answers that ChatGPT, Gemini and Perplexity can quote
- Consistent facts: address, hours, treatments and prices
- FAQ written for the real questions patients ask
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- aesthetic clinic near me
- skin clinic [city]
- laser hair removal [city]
- acne treatment
- chemical peel cost
- anti-wrinkle treatment [city]
- pigmentation treatment
- dermatologist near me
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
13 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
14 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
15 · Frequently asked questions
Skin Care · Aesthetic & Dermatology Clinic: questions and answers
How much does an aesthetic clinic website cost with Penta Services?
As a Ready Site, this design costs £0 setup and £24 a month on the Business Website package. The monthly fee includes hosting, SSL, business email, updates and support. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Can patients book appointments online?
Yes. Every "Book" button opens a booking flow with the treatment, practitioner, date and time slot already chosen from the page. Requests reach you by email or WhatsApp, and we can connect Fresha, Phorest, Pabau, Cliniko or Google Calendar for live availability and deposits.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, treatments, prices, practitioner details and photos. Because the design is already built, a Ready Site is normally faster than a custom website.
Will the website use my own brand, treatments and doctors?
Yes. We replace the sample clinic with your logo, colours, fonts, photos, treatments, prices, practitioners and branches. The names and figures in the demo are fictional.
Is the website built for Google and AI search?
Yes. Each treatment has its own page with structured data, the FAQ answers real patient questions, AI crawlers are allowed and an llms.txt file is published. We don't guarantee rankings or AI citations, but we report progress every month.
Does it work for a clinic with several branches?
Yes. The branch switcher shows the address, opening hours, phone and map of each location, and treatments and practitioners can be linked to the branch where they are available.
How do you handle medical advertising rules?
We write careful copy, avoid promised results and use before/after photos only when patients have given consent. You confirm all qualifications, registrations and awards before they are published.
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The demo uses a fictional business: names, prices and figures are samples and are replaced with yours.