Contents
1 · At a glance
People join the gym that makes the first visit feel easy
Before joining, people compare gyms near home or work. They check the price, opening hours, the equipment, the classes and whether they can try it first. A gym with only a social page, or a website that hides prices, loses them to a budget chain with a clear sign-up button.
What customers check before choosing
- How much is membership, and is there a contract?
- What are the opening hours and the class timetable?
- Is there the equipment and coaching I need?
- Can I try it free before I join?
What this website gives you
- A bold dark layout in black, white and red that feels like training
- Six numbered blocks for memberships, classes, PT and facilities
- Rating and key figures straight after the hero
- "Book now" in the header and a short free-trial form
2 · Home
The homepage, section by section
The homepage shows in five seconds what the gym offers, what it costs and how to start.
- Bold heroA dark full-width photo, a line such as "Open 7 days a week", a short punchy headline, your offer and "Book now" and "Our services" buttons.
- Key figuresGoogle rating, years open and days a week right under the hero, using only figures you confirm.
- Trusted-by stripLogos of local employers, clubs or partners you work with, shown only with permission, or removed.
- Our servicesSix numbered blocks, for example gym access, group classes, personal training, strength zone, recovery and a free trial, each with a starting price you set and a "Learn more" link.
- Proudly local and why usA short story of the gym and three reasons to join, such as online booking, a local reputation and fair prices.
- Member quote and call to actionA review you are allowed to use, then a closing "Ready when you are" button.
4 · About
Your gym and coaches
People stay at a gym because of the people. The about page shows the culture and the coaches.
- Proudly localWhen you opened, who trains with you and what makes the gym different.
- Rating and figuresGoogle rating, years open and days a week, using figures you confirm.
- Our teamFour cards for the owner, head coach and trainers, with name and role. Qualifications can be added.
- Member quoteA review and a closing sign-up button.
5 · Gallery
Gym floor and classes gallery
Photos of the floor, the kit and real classes show visitors exactly what they are joining.
- Filter tabsAll, Our space, Our work, Team and Events, for the gym floor, class shots, coaches and competitions or open days.
- Photo gridYour own photos, compressed so the page stays fast on mobile data.
- Sign-up buttonA "Book now" link under the gallery.
6 · Online booking
Free trial, induction and contact
A short form for trials, inductions or PT, and every way to reach the gym on one page.
- Booking formName, phone, preferred date and notes such as "free trial" or "PT consultation", sent to your inbox.
- Gym detailsAddress, phone, email and staffed hours.
- Gym software on requestWe can link or embed sign-up and class booking from software you already use, such as Glofox, Mindbody or TeamUp. We confirm the scope with you first.
7 · Features
Everything this design includes
Membership and price blocks
Six blocks with starting prices, easy to change when offers change.
Free trial and induction form
Name, phone, date and notes, sent straight to your inbox.
Classes and personal training
Blocks for each class type and PT, with a timetable on request.
Coach cards
Owners, coaches and trainers with names and roles.
Filtered gallery
Gym floor, classes, team and events in five tabs.
Click-to-call and WhatsApp
One tap to call or message from any page on a phone.
Newsletter sign-up
A footer form for new classes, challenges and offers.
Strong typography
Montserrat headings with Poppins text, bold and easy to scan.
Accessible and fast
Readable contrast on the dark theme, keyboard navigation and quick loading on 4G.
8 · Mobile
Designed for the phone first
Most people look up a gym on their phone, often on the way home from work. On a small screen the menu folds into one button, the six blocks stack into cards and the call and "Book now" buttons stay within reach of the thumb. The dark theme keeps text sharp and readable outdoors.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses near-black, white, charcoal and a strong red accent with Montserrat and Poppins. We change the logo, colours, fonts, photos and copy to match your gym, and build every page the way Google, Maps and AI assistants prefer.
SEO: Google and Maps
- A page or block for memberships, each class type and personal training
- Titles, descriptions and ExerciseGym / HealthClub structured data with opening hours
- Google Business Profile set up and linked to your trial form
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of your prices, hours and classes that ChatGPT, Gemini and Perplexity can quote
- Consistent gym name, address, phone and hours across the web
- FAQ written around real questions such as contracts, trials and parking
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- gym near me
- 24 hour gym [city]
- gym with free trial [area]
- cheap gym no contract [city]
- personal trainer [city]
- boxing classes [area]
- strength gym [city]
- HIIT classes near me
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Iron Core Gym: questions and answers
How much does a gym website cost with Penta Services?
The Iron Core design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Iron Core Gym a real gym?
No. Iron Core Gym is a fictional sample brand used to show the design. Every name, price, rating and review is replaced with your gym's own details before launch.
Can people sign up for a free trial online?
Yes. "Book now" sits in the header of every page and the booking page has a short form with name, phone, date and notes, sent to your inbox. If you use Glofox, Mindbody or TeamUp, we can link or embed their sign-up instead.
Can the gym website show a class timetable?
Yes. Each class type has its own block, and a weekly timetable can be added as a table or linked from your booking app. We confirm the scope with you first.
Does it suit a personal training studio or boxing gym?
Yes. The six blocks can list PT packages, small-group sessions, boxing classes or open mat times, and the gallery shows your space and coaches.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, prices, classes, coach details and photos.
Is the website built for Google and AI search?
Yes. Prices, hours and classes are written as clear text with gym structured data, your Google Business Profile is set up and linked, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.