The new Penta mark
Five facets around an open core. Each facet is one discipline; the open centre is the client's business, which everything we do is built around. The cyan facet carries over the accent square from the previous logo, so existing recognition is kept.
What each facet means
Colour
#0E2A47
#00AEEF
#091C31
#2A5C96
#E8EDF4
#F3F6FA
Typography
Bricolage Grotesque for headlines and the wordmark: engineered but with character. Instrument Sans for body text. IBM Plex Sans Arabic for Arabic. System Chinese fonts (PingFang, Microsoft YaHei) for Chinese, so pages load fast inside mainland China.
Construction
A regular pentagon split into five equal facets with an inner pentagon removed at 36% of the outer radius. Facets are separated by an even gap so the mark stays crisp at 16px. Minimum size: 16px icon, 96px full lockup. Clear space: one facet width on every side.
Before and after
Previous: five squares forming a P
New: five disciplines around the client