Contents
- 1At a glance
- 2The homepage, section by section
- 3Services catalogue
- 4A page for every service
- 5Projects and case studies
- 6Savings and sizing calculator
- 7Your company and your standards
- 8Contact and free inspection
- 9Features
- 10Mobile
- 11Brand and search
- 12Price
- 13How it works
- 14Frequently asked questions
Try the live demo
roofing.pentaservices.co.uk
It is a real, working website, not a picture. Open it on your phone and computer, press the buttons and try the forms.
1 · At a glance
Homeowners compare three roofers before they let one on the roof
A new roof or a solar system is one of the biggest bills a household pays. People search, compare contractors, look at finished jobs and try to work out a rough cost before they ask for a survey. A roofer with no website, or a page that only says "call for a quote", loses them to the company that answers those questions first.
What customers check before choosing
- Is the company licensed, insured and properly qualified?
- Roughly what will it cost, and what will I save on energy?
- Have they done jobs like mine, with photos to prove it?
- Can I book a survey without a pushy sales visit?
What this website gives you
- A clean, engineering-led look that signals a serious contractor
- An instant estimate and a savings calculator that capture qualified leads
- Service pages for roofing, solar, batteries and storm damage
- Projects with a before/after slider and a free inspection form on every page
2 · Home
The homepage, section by section
A long, persuasive homepage that answers cost, trust and next step in the order a homeowner thinks.
- Hero slider with two actionsFour full-width slides (roof and solar, roofing, solar and storage, storm damage), each with an instant estimate button and an emergency link.
- Roof and solar visualiserVisitors pick a roof type, a colour and the number of panels, and see lifespan, wind rating and warranty update live.
- Instant estimateA five-step form: address, service and monthly bill, roof age, options and timeframe, then an estimate and a contact form.
- Before/after sliderDrag to compare an old, failing roof with the finished roof and panels.
- Local incentives finderPick a region to see the incentives, grid rules and permitting notes you write for each area.
- Bundle advantage and servicesWhy one contractor beats two, followed by service cards that open a pre-filled enquiry.
- Storm banner, projects, reviews and FAQAn emergency call strip, case studies, homeowner reviews, common questions and a closing call to action.
3 · Services
Services catalogue
Homeowners arrive with one problem: a leak, a big energy bill or storm damage. Clear service cards send each one to the right place.
- Filter tabsAll services, roofing, solar, battery storage and storm damage in one click.
- Service cardsSix services with a badge, a short promise, four key points and an "Explore quote and sizing" button.
- Specialist divisionsFour links to detailed pages: roof and solar bundle, residential roofing, solar and battery, storm and hail claims.
- Call and calculatorA phone button and a link to the sizing calculator at the top of the page.
4 · Service page
A page for every service
People search for "roof replacement [city]" or "solar panels with battery", not for a company name. Each service has its own page built to rank for those searches.
- Service hero with key figuresThe promise, typical saving, warranty and installation time, with an estimate button and a survey button.
- One contractor versus twoA side-by-side comparison that explains the risk of separate roofers and solar fitters.
- Interactive roof visualiserThe same visualiser as the homepage, so visitors can price the setup they like.
- Footer with services and areasEvery service and every service area linked, which helps Google and visitors.
5 · Projects
Projects and case studies
Finished jobs are the strongest proof a roofer has. The projects page shows them with numbers, not just photos.
- Project filtersAll projects, roof and solar, metal roofs and storm restoration.
- Before/after sliderDrag to compare the old roof with the finished job.
- Case study cardsCity, a short story of the job, system size and yearly saving.
- Price a similar buildA button on every case study that starts an estimate for the same kind of job.
6 · Savings calculator
Savings and sizing calculator
A calculator keeps visitors on the site and turns curiosity into a qualified enquiry with their address and energy bill.
- Sizing calculatorThe five-step estimate that suggests a system size and captures contact details.
- Long-term savings simulatorA slider for the monthly bill and a 10, 20 or 25-year view of costs with and without solar.
- Carbon equivalentThe CO2 saved and the equivalent number of trees, recalculated live.
- Regional incentivesIncentives, grid rules and permitting notes for each region you serve.
7 · About
Your company and your standards
Homeowners want to know who will be on their roof. The about page explains how you work and why they can trust you.
- Company storyWhy the company was founded and what makes it different.
- Key figuresYears in business, installations, rating and warranty, filled with figures you confirm.
- How you workYour own crews, your approach to quality and the warranty behind every job.
- Licences and insuranceRegistrations, insurance and manufacturer certifications listed clearly.
8 · Contact
Contact and free inspection
The contact page books the survey and gives an emergency line for storm damage.
- Phone linesGeneral enquiries and a separate storm hotline, both tap to call.
- Office and service hubsYour head office and the areas you cover.
- Inspection request formName, phone, email, address, project need, preferred date and notes.
- No-pressure promiseA short line that reassures people no salesperson will turn up uninvited.
9 · Features
Everything this design includes
Instant estimate
Five steps from address to an estimate, with contact details captured at the end.
Roof and solar visualiser
Four roof types, four colours and three panel options, with live lifespan and warranty figures.
Savings calculator
Monthly bill slider, 10 to 25-year projection and a carbon saving figure.
Before/after slider
Drag to compare an old roof with the finished job, on the homepage and projects page.
Regional incentives finder
Incentives, grid rules and permitting notes for each area you serve.
Lead dashboard
A demo pipeline that lists each enquiry with its address, service and estimate, from new lead to signed contract.
Enquiry popup on every service
Each service button opens a form with that service already chosen.
Storm hotline and energy assistant
An emergency banner plus a floating helper with estimate, inspection and call shortcuts.
Financing page and dark mode
Payment options explained on their own page, and a light/dark switch in the header.
10 · Mobile
Designed for the phone first
Most homeowners look for a roofer on their phone, often right after a storm or a high energy bill. On small screens a bar stays fixed at the bottom with "Call 24/7" and "Instant Estimate", the menu opens full screen and the estimate, calculator and sliders all work with a thumb. Pages are light and images compressed, so they open quickly on 4G.
11 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The demo uses a deep navy and emerald green style on light slate, with Poppins throughout. We change the logo, colours, fonts, photos and copy to match your company, rewrite the incentive and financing text for your country, and build every page the way Google, Maps and AI assistants prefer.
SEO: Google and Maps
- A page for each service and area, such as "roof replacement Leeds" or "solar panels Bristol"
- Titles, descriptions and RoofingContractor, Service and FAQPage structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Clear answers that ChatGPT, Gemini and Perplexity can quote
- Consistent facts: address, service areas, licences and warranty
- FAQ written for real homeowner questions about cost, savings and storms
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- roofer near me
- roof replacement [city]
- solar panel installers [city]
- roof and solar installation
- storm damage roof repair [city]
- solar battery installation [city]
- new roof cost
- solar panels cost [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
12 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
13 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
14 · Frequently asked questions
Apex Roof & Solar: questions and answers
How much does a roofing website cost with Penta Services?
As a Ready Site, this roofing website template costs £0 setup and £34 a month on the Corporate Website package. The monthly fee includes hosting, SSL, business email, updates and support. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Are the estimates and savings figures real quotes?
No. The estimate and the calculator give indicative figures from rates and assumptions you approve, such as your price ranges, energy prices and local incentives. Each result says the final price follows a survey, and the visitor's details reach you so you can quote properly.
Where do the leads go?
Every estimate, inspection request and service enquiry reaches you by email, and can be forwarded to WhatsApp. The lead dashboard in the demo shows how enquiries can be listed with their estimate; on request we connect your own CRM.
Can I use it if I only do roofing, or only solar?
Yes. We keep the sections that match your business and remove the rest. A roofer can drop the solar calculator, and a solar installer can drop storm restoration.
Is Apex Roof & Solar a real company?
No. Apex Roof & Solar is a fictional US sample brand. Its phone numbers, licences, ratings, reviews, projects and savings figures are sample content, and the US tax-credit text is replaced with the schemes that apply in your country.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, services, service areas, project photos and price ranges. Because the design is already built, a Ready Site is normally faster than a custom website.
Is the roofing website built for Google and AI search?
Yes. Each service and area can have its own page with structured data, the FAQ answers real homeowner questions, AI crawlers are allowed and an llms.txt file is published. We don't guarantee rankings or citations, but we report progress every month.
Can I show my own projects and before/after photos?
Yes. We replace the sample case studies with your own jobs, photos and figures, and add the before/after pairs you send us. You can add new projects as you finish them.
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The demo uses a fictional business: names, prices and figures are samples and are replaced with yours.