Insights & resources
Practical guides on search, AI visibility, design, security and conversion.
What Generative Engine Optimisation (GEO) really is, and what it isn't
Generative Engine Optimisation (GEO) is the work of making your business easy for AI assistants to find, understand and …
The technical SEO checklist for a new website launch
Most organic traffic lost in a redesign is lost on launch day, and almost all of it is avoidable. This is the checklist …
Why your homepage has eight seconds, not eight sections
Visitors decide very quickly whether they are in the right place. If the first screen of your homepage does not tell the…
Selling in the UK, Europe and the GCC from one online store
One online store can serve several markets well, provided each market gets what local customers expect: their currency, …
Five website security basics every business should have
Most website compromises are not sophisticated. They use old, known weaknesses that were never patched, or passwords tha…
WordPress, Shopify or custom development: how to make the call
Choosing a platform is one of the decisions that is hardest to undo, so it is worth making on the right criteria rather …