Contents
1 · At a glance
Families choose a dentist who looks gentle, local and easy to join
People looking for a new dentist want to know if you take new patients, whether you offer NHS or private care, what treatments cost and who they will see. Many are nervous, and parents also want a practice that is kind to children. A practice website that hides fees or makes people phone to ask loses them to the next result.
What customers check before choosing
- Are they taking new patients, NHS or private?
- What do check-ups and treatments cost?
- Is the team gentle with nervous adults and children?
- Can I book or get an emergency appointment quickly?
What this website gives you
- A clean classic layout in white, deep navy and teal that feels clinical but friendly
- Six numbered treatment blocks with starting fees
- A rating badge and team cards that build trust early
- "Book now" in the header and a short new patient booking form
2 · Home
The homepage, section by section
The homepage tells a visitor in five seconds that you are a local family practice, which care you offer and how to book.
- Hero with a welcome lineA line such as "New patients welcome", your headline, NHS and private care in one sentence, and "Book now" and "Our services" buttons, with a star rating badge.
- Trusted-by stripA row of logos for schemes, insurers or associations you work with, shown only with permission, or removed.
- Our servicesSix numbered blocks, for example check-ups and hygiene, whitening, Invisalign, implants, emergency appointments and children's dentistry, each with a starting fee you set and a "Learn more" link.
- Proudly localA short story of the practice with three reasons to choose you, such as online booking, a local reputation and clear fees.
- Key figuresGoogle rating, years serving the area and days open, using only figures you confirm.
- Patient quote and call to actionA review you are allowed to use, then a closing "Ready when you are" booking button.
4 · About
Your practice and team
Patients choose a dentist they feel safe with. The about page introduces the people and the way you care for them.
- Proudly localWhen the practice opened, the families you look after and your approach to gentle care.
- Rating and figuresGoogle rating, years in practice and days open, using figures you confirm.
- Our teamFour cards for the principal dentist, associates, hygienists and practice manager, with name and role. GDC numbers can be added.
- Patient quoteA review and a closing booking button.
5 · Gallery
Practice gallery
Photos of a bright, modern surgery calm nervous patients before they arrive.
- Filter tabsAll, Our space, Our work, Team and Events, for the reception, the surgeries, the team and community days.
- Photo gridYour own photos, compressed for fast loading. Smile results are shown only with written patient consent.
- Booking buttonA "Book now" link under the gallery.
6 · Online booking
New patient booking and contact
A short booking form and every way to reach the practice on one page.
- Booking formName, phone, preferred date and notes for the treatment, NHS or private, or an emergency, sent to your inbox.
- Practice detailsAddress, phone, email and opening hours, with emergency instructions if you add them.
- Practice software on requestWe can link the online booking from your practice software, such as Dentally or Software of Excellence, if it offers one. We confirm the scope with you first.
7 · Features
Everything this design includes
Treatments and fees page
Six treatment blocks with starting fees and NHS or private labels.
New patient booking
A short form on every visit path, sent straight to your inbox.
Emergency appointments
A block and a click-to-call button for patients in pain.
Team cards
Dentists, hygienists and staff with names and roles.
Practice gallery
Surgery, team and community photos in five tabs.
Click-to-call and WhatsApp
One tap to call or message from any page on a phone.
Newsletter sign-up
A footer form for check-up reminders, news and offers.
Friendly typography
Poppins for headings and text, rounded and easy to read.
Accessible and fast
Readable contrast, keyboard navigation and quick loading for every age group.
8 · Mobile
Designed for the phone first
Most people search for a dentist on their phone, often when they already have toothache. On a small screen the menu folds into one button, treatments stack into cards, and the call and "Book now" buttons stay within reach of the thumb, so a patient in pain can reach you in one tap.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, deep navy, teal and soft mint with Poppins throughout. We change the logo, colours, fonts, photos and copy to match your practice, and build every page the way Google, Maps and AI assistants prefer.
SEO: Google and Maps
- A page or block for each treatment and for NHS and private care
- Titles, descriptions and Dentist / MedicalClinic structured data with opening hours
- Google Business Profile set up and linked to your booking page
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of your treatments, fees and new patient status that ChatGPT, Gemini and Perplexity can quote
- Consistent practice name, address, phone and opening hours across the web
- FAQ written around real patient questions, such as fees and nervous patients
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- dentist taking new patients [city]
- NHS dentist near me
- family dentist [area]
- private dentist [city]
- emergency dentist [city]
- teeth whitening cost [city]
- dentist for nervous patients
- children's dentist [area]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Bright Smile Dental: questions and answers
How much does a dental practice website cost with Penta Services?
The Bright Smile design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Bright Smile Dental a real practice?
No. Bright Smile Dental is a fictional sample brand used to show the design. Every name, fee, rating and review is replaced with your practice's own details before launch.
Can new patients book online?
Yes. "Book now" sits in the header of every page and the booking page has a short form with name, phone, preferred date and notes, sent to your inbox. If your practice software offers online booking, we can link it instead.
Can we show NHS and private fees?
Yes. Each treatment block can show a starting fee and whether it is NHS, private or both. You send us the fees and you can update them at any time.
How is this different from your dental and orthodontic clinic demo?
Bright Smile is a lighter, five-page website for family and general practices. The dental-clinic live demo is a larger site built around orthodontics and braces. Pick the one that fits your patients.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, treatments, fees, team details and photos.
How do you handle dental advertising rules?
We write careful copy, avoid promised results and show before-and-after photos only with written patient consent. You confirm all qualifications and registrations before they are published.
Is the dental practice website built for Google and AI search?
Yes. Treatments get clear text with Dentist structured data, your Google Business Profile is set up and linked, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.