Contents
1 · At a glance
Landlords and tenants want different things from the same website
Tenants want to see what is available now, the monthly rent and how to book a viewing. Landlords want to know what you charge, how you find and vet tenants and how you look after the property. A lettings website has to serve both, quickly, without looking like a sales agent with a rentals tab.
What customers check before choosing
- What is available to rent now, and for how much a month?
- What does the agent charge landlords for let-only and full management?
- How do they vet tenants and handle repairs?
- Can I book a viewing or a rental valuation online?
What this website gives you
- A minimal layout in ink, green and blue that feels modern and clear
- An "Available to rent" grid with monthly rent and key features
- A "For landlords and tenants" message in the hero
- A "Get a rental valuation" button for landlords in every header
2 · Home
The homepage, section by section
The homepage speaks to both audiences: tenants see what is available, landlords see how to get a rental valuation.
- Minimal heroA "For landlords and tenants" kicker, your headline and two buttons: a landlord valuation and a property search.
- Partner stripBlock owners, relocation firms or partners you work with, shown only with their permission.
- Available to rentSix cards with monthly rent, area, bedrooms and features such as furnished, bills included or available now.
- Why choose usThree numbered reasons; the sample shows a free rental valuation, full management and a tenant portal, which can link to the portal you already use.
- Agency storyA short agency story ("Renting, made easy" in the sample) with three benefits and a "Find a home to rent" link.
- Review and call to actionA landlord or tenant review you are allowed to use and a closing band for landlords.
3 · Listings
Rental listings
The listings page helps tenants find a home that fits their budget and move-in date.
- Filter tabsAll, To rent, Furnished, Pets allowed and Students in the sample, or your own, for example Flats, Houses or Rooms.
- Sort controlSort by featured, newest or rent.
- Rental cardsPhoto, monthly rent, area, bedrooms, key features, floor area and nearest station.
- PaginationNumbered pages for a large rental stock.
- Landlord bandA prompt at the foot of the page for landlords who want a rental valuation.
4 · Property page
The rental property page
Each rental gets its own page with what a tenant needs before booking a viewing.
- Headline detailsBreadcrumb, key features, address and monthly rent.
- Description and featuresYour write-up with room for photos, floor plan, EPC, deposit, availability date and furnishing.
- Viewing request and saveAn enquiry button and a "Save" heart for tenants comparing homes.
- Agency benefitsThree short reasons to rent through you.
- You may also likeThree similar rentals to keep tenants browsing.
5 · Agents
Your lettings team
Landlords want to know who will manage their property and their tenants.
- Eight profile cardsPhoto, name and role, in the sample a lettings director, property manager, lettings negotiator and maintenance coordinator.
- Who does whatLettings, property management, maintenance and accounts, each with a named contact.
- Landlord call to actionA band at the foot of the page to book a rental valuation.
6 · Contact
Contact, valuations and viewings
One page for landlord valuations, tenant enquiries and office details.
- Enquiry formName, email, property address and message, sent to your inbox.
- Office detailsAddress, phone, email and opening hours for weekdays and Saturdays.
- Report a repairA maintenance link or form for existing tenants can be added.
7 · Features
Everything this design includes
Rental search
Filters for flats, houses, rooms or student lets, with sorting and pagination.
Rental pages
A page per property with rent, deposit, availability, photos, floor plan and EPC.
Landlord services and fees
A page for let-only, rent collection and full management can be added, with the fees you confirm.
Rental valuations
A landlord valuation button in every header and a short form with the property address.
Tenant guides
Pages on referencing, deposits and moving in that answer common questions.
Portal and CRM feeds on request
Rightmove, Zoopla or your lettings software can be connected on request. We confirm the scope with you before we start.
Repairs and tenant portal links
Links to your maintenance reporting or tenant portal tools.
Modern typography
Space Grotesk headings with Poppins text, clean and easy to scan.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Tenants search for rentals on their phones, often minutes after a listing goes live. On a small screen rental cards show the monthly rent, area and availability first, the menu folds into one button and the viewing and call buttons stay within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white and a dark ink colour with a green accent, a blue highlight and a pale mint background, set in Space Grotesk and Poppins. We change the logo, colours, fonts, photos and copy to match your agency, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each area, landlord service and rental
- Titles, descriptions and RealEstateAgent / Offer structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first landlord and tenant guides that ChatGPT, Gemini and Perplexity can quote
- Consistent agency name, address, phone and client money protection details
- FAQ written around real landlord and tenant questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- letting agents in [area]
- flats to rent in [area]
- property management company [city]
- letting agent fees for landlords
- rental valuation [area]
- rooms to rent in [area]
- fully managed letting service [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Urban Lettings: questions and answers
How much does a letting agent website cost with Penta Services?
The Urban Lettings design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Urban Lettings a real letting agent?
No. Urban Lettings is a fictional sample brand used to show the design. Every name, rental, rent, figure and review is replaced with your agency's own details before launch.
Can we publish our landlord fees and services?
Yes. Landlord services such as let-only, rent collection and full management can have their own page with the fees you confirm.
Can tenants book viewings online?
Yes. Each rental page has an enquiry button and the contact page has a short form sent to your inbox. A calendar such as Calendly can be connected so tenants pick a viewing slot.
Can the website show listings from Rightmove, Zoopla or our lettings software?
Live portal and CRM feeds are not built in as standard. They can be connected on request, and we confirm the scope with you before we start.
Does it work for a property management company with no sales?
Yes. The design is built around rentals and landlords. Sales filters and wording can be removed so the site is lettings and management only.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, landlord services, team details and current rentals.
Is the letting agent website built for Google and AI search?
Yes. Areas, services and rentals get their own pages with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Related services: Corporate Websites · Search Engine Optimisation (SEO) · Generative Engine Optimisation (GEO) · Maintenance & Support
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Concept design shown with a fictional brand and sample content.