Contents
1 · At a glance
Sellers pick an agent online before they ask for a valuation
Buyers browse the portals, but sellers and landlords check the agent's own website before they invite anyone round. They look for homes like theirs, local agents with names and faces, proof of results and a quick way to book a valuation. A thin or dated website hands that instruction to the agent down the road.
What customers check before choosing
- Does this agent sell homes like mine in my area?
- Who will value and market my property?
- How quickly do they sell, and close to the asking price?
- Can I book a valuation without chasing them by phone?
What this website gives you
- A classic navy layout with an amber accent that feels established
- Property search with For sale, To rent, New homes and Commercial filters
- A team page with eight agent profiles
- "Book a valuation" in the header of every page
2 · Home
The homepage, section by section
The homepage shows in five seconds where you sell and let, what is on the market and how to book a valuation.
- Hero with two actionsYour headline, the areas you cover and "Book a valuation" and "Search homes" buttons, with a client rating and a homes-sold figure you confirm.
- Trusted-by stripDevelopers, relocation firms or partners you work with, shown only with their permission.
- Featured propertiesSix property cards with price, area, bedrooms, floor area and distance to the station, tagged New or Featured, with a "View all" link.
- Moving made simpleA short agency story with three benefits such as free valuations, virtual viewings and local experts, and a "Search homes" link.
- Key figuresHomes sold, average time to offer and percentage of asking price achieved, using only figures you can stand behind.
- Why choose usThree numbered reasons to instruct you.
- Review and valuation call to actionA client review you are allowed to use and a closing "Thinking of selling?" band with a valuation button.
3 · Listings
Property search and listings
The listings page lets buyers and tenants narrow the market to the homes that suit them.
- Filter tabsAll, For sale, To rent, New homes and Commercial, so each audience finds its own stock.
- Sort controlSort by featured, newest or price.
- Property cardsPhoto, price or monthly rent, address, bedrooms, key features, floor area and nearest station.
- PaginationNumbered pages so a large stock stays quick to browse.
- Valuation bandA "Thinking of selling?" prompt at the foot of the page to capture sellers who are also buying.
4 · Property page
The property page
Each property gets its own page, with the details a buyer or tenant needs before booking a viewing.
- Headline detailsBreadcrumb, key features, property name, area and price or rent.
- Description and featuresYour write-up of the home, plus room for a photo gallery, floor plan, EPC and video tour.
- Enquiry and saveA clear enquiry button and a "Save" heart so visitors can shortlist homes.
- Agency benefitsThree short reasons to use your agency, shown beside every listing.
- You may also likeThree similar properties to keep visitors browsing.
5 · Agents
Your agents
Sellers and landlords want to know who will look after their home.
- Eight profile cardsPhoto, name and role for directors, valuers, negotiators, lettings managers and coordinators.
- Branch and specialismThe branch or area each agent covers, and whether they handle sales, lettings or new homes.
- Valuation call to actionA "Book a valuation" band so a visitor can act once they trust the team.
6 · Contact
Contact and valuation requests
One page for valuation requests, viewing enquiries and branch details.
- Valuation formName, email, property address and message, sent to your inbox.
- Branch detailsAddress, phone, email and opening hours for weekdays and Saturdays.
- Several branchesEach branch can have its own details, hours and map.
7 · Features
Everything this design includes
Property search
Sale, rent, new homes and commercial filters with sorting and pagination.
Listing pages
A page per property with price, features, photos, floor plan and EPC.
Valuation requests
"Book a valuation" in every header and a short form that captures the property address.
Agent profiles
Eight cards with photo, name and role, ready for your own team.
Area guides
Pages for the neighbourhoods you cover, written around what buyers search for.
Portal and CRM feeds on request
Rightmove, Zoopla or your property software can be connected on request. We confirm the scope with you before we start.
Newsletter sign-up
A footer form for new listings and market news.
Classic typography
DM Serif Display headings with Montserrat text, clear and trustworthy.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Most people browse property on their phone, often on the way home from work. On a small screen the menu folds into one button, property cards stack with price and bedrooms first, filters stay at the top of the list and the valuation and call buttons sit within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, deep navy and an amber accent on a cool grey background, with DM Serif Display and Montserrat. We change the logo, colours, fonts, photos and copy to match your agency, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each branch, area guide and property
- Titles, descriptions and RealEstateAgent / Offer structured data
- Google Business Profile set up and linked for each branch
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first area and service summaries that ChatGPT, Gemini and Perplexity can quote
- Consistent agency name, branch addresses, phone numbers and redress scheme details
- FAQ written around real seller, buyer and landlord questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- estate agents in [area]
- estate agents near me
- free house valuation [area]
- houses for sale in [area]
- flats to rent in [area]
- best estate agent to sell my house in [area]
- independent estate agent [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Prime Estates: questions and answers
How much does an estate agent website cost with Penta Services?
The Prime Estates design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Prime Estates a real estate agency?
No. Prime Estates is a fictional sample brand used to show the design. Every name, property, price, figure and review is replaced with your agency's own details before launch.
Can the website show listings from Rightmove, Zoopla or our CRM?
Live portal and CRM feeds are not built in as standard. They can be connected on request, and we confirm the scope with you before we start. Without a feed, listings are added and updated as part of support.
Can sellers book a valuation online?
Yes. "Book a valuation" sits in the header of every page and the contact page has a short form that captures the property address. Requests go straight to your inbox.
Does the estate agent website work for several branches?
Yes. Each branch can show its own address, phone, opening hours and map, and agents can be grouped by branch.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, branch details, agent photos and current listings.
Is the website built for Google and AI search?
Yes. Branches, areas and properties get their own pages with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.