Contents
1 · At a glance
International buyers judge a Dubai broker before the first call
Many luxury buyers in Dubai are investors or relocating from abroad. They compare brokers online, often across time zones and languages. They look for the right communities, off-plan and ready stock, named brokers they can message and signs that the agency is registered and established. A plain listings page looks like every other broker.
What customers check before choosing
- Does this broker cover the communities I am interested in?
- Do they have both off-plan and ready properties?
- Who will I deal with, and can I reach them on WhatsApp?
- Is the agency registered, and can I see the permit details?
What this website gives you
- A bold, dark layout with a gold accent that signals luxury
- Featured residences from studios to signature villas, labelled by community
- Eight broker profiles on the agents page
- "Book a private viewing" in every header, which you can rename, for example "Speak to a broker"
2 · Home
The homepage, section by section
The homepage shows in five seconds which communities you cover, what you have for sale and how to talk to a broker.
- Bold heroA dark full-width hero with your communities as the kicker, your headline and two action buttons.
- Key figuresThree headline figures, in the sample homes sold, languages spoken and viewings seven days a week, using only figures you confirm.
- Partner stripDevelopers and partners you work with, shown only with their permission.
- Featured residencesSix cards with price, property type, community and bedrooms, tagged New or Featured.
- Agency storyA short agency story ("Waterfront living in Dubai" in the sample) with three benefits and a "Search homes" link.
- Why choose usThree numbered reasons; the sample shows private viewings in person or by video call, investor guidance and a multilingual team.
- Review and call to actionA client review you are allowed to use and a closing "Speak to a property adviser" band.
3 · Listings
Property search and listings
The listings page lets buyers filter by type and status, the way Dubai buyers search.
- Filter tabsAll, Villas, Penthouses, Off-plan and Waterfront in the sample, or your own, for example Ready or Townhouses.
- Sort controlSort by featured, newest or price.
- Property cardsPhoto, price, property type, community, bedrooms and size.
- PaginationNumbered pages for large inventories.
- Call-to-action bandA prompt at the foot of the page for owners who want to sell or lease.
4 · Property page
The property page
Each property gets its own page with the details an investor or end user needs before an enquiry.
- Headline detailsBreadcrumb, community and bedrooms, property name and price.
- Description and featuresYour write-up with room for a gallery, floor plan, payment plan, handover date and video tour.
- Permit detailsThe listing permit, broker registration and agency licence numbers you are required to show can be added.
- Enquiry and saveAn enquiry button, a "Save" heart, and a WhatsApp link to the broker on request.
- You may also likeThree similar properties to keep buyers browsing.
5 · Agents
Your brokers
Buyers want to know which broker will handle their search or sale.
- Eight profile cardsPhoto, name and role, in the sample a managing director, head of off-plan sales, senior property consultant and investor relations.
- Languages and areasThe languages each broker speaks and the communities they cover.
- Call to actionA band at the foot of the page to book a private viewing.
6 · Contact
Contact and enquiries
One page for buyer and investor enquiries, viewing requests and office details.
- Enquiry formName, email, budget in AED and message, sent to your inbox.
- Office detailsAddress, phone, email and opening hours, adjusted to your working week.
- WhatsApp and mapA WhatsApp button and office map can be added.
7 · Features
Everything this design includes
Off-plan and ready listings
Filters renamed for Dubai buyers, with sorting and pagination.
Listing pages
A page per property with gallery, floor plan, payment plan and handover date.
Community guides
Pages for each community you cover, such as Dubai Marina, Palm Jumeirah or Downtown.
Broker profiles
Eight cards with photo, name, role, languages and communities.
English and Arabic
A second language such as Arabic, with right-to-left layout, can be added.
Portal and CRM feeds on request
Property Finder, Bayut or your CRM can be connected on request. We confirm the scope with you before we start.
Enquiries and WhatsApp
A short enquiry form and a WhatsApp button for international buyers.
Luxury typography
Cormorant Garamond headings with Montserrat text on a dark background.
Accessible and fast
Readable contrast on the dark theme, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
International buyers often browse late in the evening on a phone, sometimes from another country. On a small screen the dark hero stays legible, property cards show price, community and bedrooms first, and the enquiry, call and WhatsApp buttons stay within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses near-black, charcoal and white with a metallic-gold accent, set in Cormorant Garamond and Montserrat. We change the logo, colours, fonts, photos and copy to match your brokerage, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each community, property type and listing
- Titles, descriptions and RealEstateAgent / Offer structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first community and off-plan guides that ChatGPT, Gemini and Perplexity can quote
- Consistent brokerage name, office address and registration details across the web
- FAQ written around real investor and relocation questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- apartments for sale in Dubai Marina
- Palm Jumeirah villas for sale
- off-plan projects in Dubai
- real estate agents in Dubai
- luxury penthouse Dubai
- buy property in Dubai as a foreigner
- Downtown Dubai apartments for sale
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Marina Crest Realty: questions and answers
How much does a Dubai real estate website cost with Penta Services?
The Marina Crest design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Marina Crest Realty a real brokerage?
No. Marina Crest Realty is a fictional sample brand used to show the design. Every name, property, price, figure and review is replaced with your brokerage's own details before launch.
Can the website pull listings from Property Finder, Bayut or our CRM?
Live portal and CRM feeds are not built in as standard. They can be connected on request, and we confirm the scope with you before we start. Without a feed, listings are added and updated as part of support.
Can the website be in English and Arabic?
Yes. A second language such as Arabic can be added with a right-to-left layout. We confirm the languages and scope with you before we start.
Can we show permit and registration numbers on listings?
Yes. Each property page can show the listing permit, broker registration and licence numbers you need to display. You supply and confirm them.
Can buyers contact a broker on WhatsApp?
Yes. A WhatsApp button can sit on property pages and the contact page, next to the enquiry form that goes to your inbox.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, broker details, photos and current listings.
Is the website built for Google and AI search?
Yes. Communities and properties get their own pages with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.