Contents
1 · At a glance
Off-plan buyers have to trust a building that doesn't exist yet
Buyers of new homes cannot walk round the finished flat. They judge the scheme by its website: the residence types, floor levels and sizes, the starting prices, the amenities, the completion date and who is selling. A generic listing on an agent's site does not carry a development's story or price ladder.
What customers check before choosing
- Which apartment types are available, and on which floors?
- What do they start from, and when is completion?
- What amenities and services come with the building?
- Can I visit the show apartment or speak to the sales team?
What this website gives you
- A showcase layout in midnight navy and champagne gold that feels premium
- Residence cards from one-bedroom to penthouse, with floors and sizes
- Amenity and show-apartment cards beside the residences
- A completion-date kicker in the hero and a booking button on every page
2 · Home
The homepage, section by section
The homepage sells the building first: what it is, when it completes, what you can buy and how to visit.
- Showcase heroA full-width image of the building or CGI, a "Now selling" kicker with the completion year, your headline and two action buttons.
- Partner stripThe architect, contractor, lender or agents behind the scheme, shown only with their permission.
- Residences and amenitiesSix cards: each residence type with floor range, size and starting price, plus the residents' spa and the show apartment.
- Key figuresThree headline figures, in the sample the number of apartments, the completion year and the build warranty, using only figures you confirm.
- The development storyA short section on the location, the design and three reasons to buy, with a link to the residences.
- Why buy hereThree numbered reasons; the sample shows show apartment visits, reserving an apartment and the residents' spa.
- Quote and call to actionA buyer or partner quote you are allowed to use, then a closing booking band.
3 · Listings
Residences
The listings page sets out every residence type and amenity so buyers can compare the price ladder.
- Filter tabsAll, 1 bedroom, 2 bedrooms, 3 bedrooms and Penthouses in the sample, or your own split, for example by phase or block.
- Sort controlSort by featured, price or floor.
- Residence cardsName, floor range, size in m² and sq ft, starting price and a New or Featured tag.
- Amenity and visit cardsThe spa, gym or concierge, and a "Book a visit" card for the show apartment.
- PaginationNumbered pages for larger schemes or several phases.
4 · Property page
The residence page
Each residence type gets its own page, ready for floor plans, specification and pricing.
- Headline detailsBreadcrumb, floor range and size, residence name and starting price.
- Description and specificationYour copy on layout, finishes and views, with room for a CGI gallery, floor plan and video.
- Enquiry and saveA clear enquiry button and a "Save" heart so buyers can shortlist residences.
- Three reasonsShort benefit blocks, in the sample the show apartment, reserving and the residents' spa.
- Other residencesThree more residences or amenities to keep buyers exploring.
5 · Agents
The sales team
Buyers want a named person who can answer questions about the scheme.
- Eight profile cardsPhoto, name and role, in the sample a sales director, sales consultant, customer care and the site manager.
- Roles you chooseDeveloper's team, appointed agents or both, each labelled clearly.
- Booking call to actionA band at the foot of the page to book a visit or a call.
6 · Contact
Contact, register interest and visits
One page to register interest, ask a question or arrange a show apartment visit.
- Enquiry formName, email, a field for the residence of interest and a message, sent to your inbox.
- Marketing suite detailsAddress, phone, email and opening hours of the sales or marketing suite.
- Map and directionsA map to the site or show apartment can be added.
7 · Features
Everything this design includes
Residence price ladder
Every residence type with floors, size and starting price, from one-bedroom to penthouse.
Residence pages
A page per type with CGIs, floor plan, specification and enquiry button.
Show apartment visits
A visit card and booking button, with a calendar such as Calendly connected on request.
Register interest
A short form that captures the residence a buyer is interested in.
Amenities
Cards for the spa, gym, concierge or other shared spaces.
Sales team profiles
Eight cards for the developer's team and appointed agents.
Construction updates
News posts on progress and launch events that also bring search traffic.
Elegant typography
Cormorant Garamond headings with Montserrat text for a refined, high-end feel.
Accessible and fast
Readable contrast, keyboard navigation and compressed images for quick loading on phones.
8 · Mobile
Designed for the phone first
Many buyers first see a development in a social ad on their phone. On a small screen the CGIs scale cleanly, residence cards stack with price and size first, the menu folds into one button and the visit and call buttons stay within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, midnight navy and a champagne-gold accent on a warm stone background, with Cormorant Garamond and Montserrat. We change the logo, colours, fonts, images and copy to match your development, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each residence type, phase and amenity
- Titles, descriptions and ApartmentComplex / Offer structured data
- Google Business Profile for the marketing suite set up and linked
- Fast pages with strong Core Web Vitals, even with large CGIs
GEO: AI search
- Answer-first summaries of location, completion and residence types that ChatGPT, Gemini and Perplexity can quote
- Consistent development name, address and developer details across the web
- FAQ written around real off-plan buyer questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- new build apartments in [city]
- off-plan flats [city]
- new developments in [area]
- luxury apartments for sale [city]
- penthouse for sale [city]
- new build show apartment [area]
- apartments with concierge and gym [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Skyline Residences: questions and answers
How much does a new build development website cost with Penta Services?
The Skyline Residences design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Skyline Residences a real development?
No. Skyline Residences is a fictional sample used to show the design. The residences, prices, completion date and team are replaced with your scheme's own details before launch.
Can buyers book a show apartment visit online?
Yes. The design has a show apartment card, a booking button on every page and an enquiry form sent to your inbox. A calendar such as Calendly or Microsoft Bookings can be connected so buyers pick a slot.
Can we show floor plans, CGIs and a price list?
Yes. Each residence page can carry a CGI gallery, floor plan and specification, and starting prices appear on the cards. You choose what to publish and we update it when prices or availability change.
Will the website link to property portals or our sales CRM?
Portal and CRM feeds are not built in as standard. They can be connected on request, and we confirm the scope with you before we start.
Can the site cover several phases or a second development?
Yes. Phases can be grouped on the residences page, and each development can have its own pages and enquiry form.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, CGIs, residence details, prices and team information.
Is the new build website built for Google and AI search?
Yes. Residences and amenities get their own pages with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.