Contents
1 · At a glance
People book comedy on impulse, so the next show must be one tap away
Comedy tickets are often bought the same week, for a date night, a birthday or an office outing. Visitors want to see tonight's and this weekend's line-ups, the price, the age limit and whether they can sit together as a group. A site that buries the next show sends them elsewhere.
What customers check before choosing
- Who is on tonight and this weekend?
- How much is it, and is there an age limit?
- Can we book a table for a group or a birthday?
- Is there food and drink, and when do doors open?
What this website gives you
- A split-screen layout with sunny yellow and hot pink on cream
- Upcoming shows with date, time and "from" price on the homepage
- Table seating, food and drink and an open mic night set out as reasons to visit
- A "Book tickets" button in the header of every page
2 · Home
The homepage, section by section
A split-screen homepage that puts the laugh and the next show side by side.
- Split-screen heroYour headline and promise on one side, a photo on the other, with "Book tickets" and "What's on" buttons.
- Key numbersSpace for figures such as nights a week, seats and comedians a year. The sample figures are replaced with numbers you confirm.
- Partner stripLogos of partners, sponsors or corporate clients, shown only with their permission.
- Why choose usThree numbered reasons, in the sample booking in seconds with table seating, food and drinks, and an open mic night, rewritten for your club.
- Upcoming eventsSix show cards with name, date, time and price, plus a "View all" link.
- Guest review and closing callA real guest quote and a "Grab a table for this weekend" banner.
3 · Events
What's on: the comedy listings
Every show on one page, so people can find tonight's line-up quickly.
- Show filtersChips (in the sample: all, stand-up, open mic, specials and family) renamed to your formats, such as headliners, new acts, improv and late show.
- Sort controlSort by featured or date.
- Show gridCards with name, date, time and "from" price, each linking to its own show page.
- PaginationNumbered pages for long runs and festival seasons.
4 · Event page
The show page
Each show gets a page that is easy to share and easy to find in search.
- Date, time and priceThe show date and start time in large type, with the starting price and rating.
- Line-up and detailsWho is on, the MC, age limit and running time, written by you.
- Book tickets and SaveA main button linked to your ticket provider, plus a save option.
- What's includedThree short perks, in the sample e-tickets with table seating, food and drinks, and the open mic night.
- You may also likeThree more shows to keep people booking.
5 · Gallery
Gallery
Photos of a packed room and comedians on stage show what a night is like.
- Filtered galleryThe same chips as the listings, so visitors can browse by show type.
- Your own photosThe stage, the audience, the bar and guest comedians, used with their permission.
- Closing callA "Book tickets" banner under the gallery.
6 · Tickets
Tickets and group bookings
A short form and every venue detail on one page.
- Ticket request formShow, date, number of tickets and email, sent to your inbox. Good for birthdays, stag and hen groups and office parties.
- Venue detailsAddress, phone, email and opening hours.
- Link to your ticket providerEvery "Book tickets" button can open the show on the platform that sells your tickets.
7 · Features
Everything this design includes
Comedy listings
Every show with date, time, price and its own page.
Comedian line-ups
Names and short bios on each show page, with links you choose.
Ticket links
Buttons linked to the ticket provider you already use.
Group and party bookings
A request form for birthdays, stag and hen groups and work outings.
Private hire and corporate comedy
Room hire or a show booked for an event, added to the homepage highlights, with enquiries through the request form.
Gallery
Photos filtered by show type.
Newsletter sign-up
Collect emails for line-up news and early tickets.
Split-screen design
Poppins throughout, on cream with sunny yellow and hot pink.
8 · Mobile
Designed for the phone first
Most comedy tickets are bought on a phone, often on the day. On a small screen the split-screen hero stacks into one column, show cards list in date order, and "Book tickets" stays in the header so booking takes a couple of taps.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses warm cream, near-black, sunny yellow and hot pink with Poppins for headings and text. We change the logo, colours, fonts, photos and copy to match your club, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for every show with its own title and description
- ComedyClub and ComedyEvent structured data so dates can show in Google
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first show summaries (who, when, age limit, price) that AI assistants can quote
- Consistent club name, address and phone across the web
- FAQ written around real guest questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- comedy clubs near me
- stand-up comedy tonight [city]
- comedy night [city] this weekend
- comedy club for a birthday [city]
- open mic comedy [city]
- corporate comedy night
- best comedy club in [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Laugh Lab Comedy: questions and answers
How much does a comedy club website cost with Penta Services?
The Laugh Lab design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Laugh Lab a real comedy club?
No. Laugh Lab Comedy is a fictional sample brand used to show the design. Every show, price, figure and review is replaced with your club's own details before launch.
Can people buy comedy tickets on the website?
Yes. Each show's "Book tickets" button links to the ticket provider you already use, and the tickets page has a request form for groups and parties that goes to your inbox.
How do we update the line-up each week?
Send us the new shows and comedians and we add them, as updates are included in the monthly fee. Each show has its own page, so past shows are simply removed.
How long does it take to launch a comedy club website?
Usually 2–4 weeks from when we receive your logo, upcoming shows, photos and venue details.
Can the comedy club website promote private hire and corporate shows?
Yes. Private hire and corporate shows can be added to the homepage highlights, and enquiries come through the form to your inbox.
Will our shows appear on Google and in AI search?
Each show has its own page with ComedyEvent structured data, your Google Business Profile is set up, and answers are written so AI assistants can quote them. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.