Contents
1 · At a glance
Audiences plan a theatre trip weeks ahead, and they want the details
A night at the theatre is often booked as a gift or a family outing. People want to see the whole season, read about each show, check dates, running time and access, then buy seats without a struggle. A cluttered site or a hard-to-find box office loses the sale to the venue down the road.
What customers check before choosing
- What is on this season, and on which dates?
- What is the show about, and is it suitable for children?
- How much are tickets, and how do I book?
- How do I get there, and is the venue accessible?
What this website gives you
- A cream, burgundy and gold look that suits a historic auditorium
- The season set out as show cards with date, time and "from" price
- A page per production that can carry cast, synopsis and running time
- A "Book tickets" button in the header of every page
2 · Home
The homepage, section by section
The homepage sets the tone of the building and puts the season front and centre.
- Hero with two actionsYour headline, a line about the theatre, and "Book tickets" and "What's on" buttons, with a rating badge you can verify.
- Partner stripFunders, sponsors or partner companies, shown only with their permission.
- Now bookingSix show cards with title, dates or run and starting price, plus a "View all" link to the full season. The sample mixes a musical run, a concert, a poetry evening, a family show and a gala.
- Key numbersSpace for figures such as seats, performances a year and the year the building opened. The sample figures are replaced with numbers you confirm.
- Why choose usThree numbered reasons, in the sample choosing your seat, pre-theatre dining and captioned, relaxed and audio-described performances, rewritten for your theatre.
- Audience review and closing callA real audience quote and a "Don't miss the next performance" banner.
3 · Events
What's on: the season
One page shows every production so audiences can plan their visits.
- Genre filtersFilter chips (in the sample: all, drama, musicals, music and family) renamed to your programme, such as dance, opera or pantomime.
- Sort controlSort by featured or date so headline productions lead.
- Show gridCards with title, date, time and "from" price, each linking to its own page.
- PaginationNumbered pages for long seasons and festivals.
4 · Event page
The show page
Each production gets its own page, which is also what Google shows for searches about the show.
- Date, time and pricePerformance date and curtain time in large type, with the starting price and rating.
- SynopsisWhat the show is about, written by you. Cast, creative team, running time and age guidance can be added.
- Book tickets and SaveA main button linked to your box office system, plus a save option.
- What's includedThree short perks, in the sample choosing your seat, pre-theatre dining and accessible performances.
- You may also likeThree related productions to cross-sell the season.
5 · Gallery
Gallery
Production photos and the building itself are strong reasons to book.
- Filtered galleryThe same genre chips as the season page, so visitors find photos from the kind of show they like.
- Your own photosProduction stills, the auditorium, the foyer and the bar, supplied by you.
- Closing callA "Book tickets" banner under the gallery.
6 · Tickets
Tickets and box office
A simple request form with the box office details beside it.
- Ticket request formPerformance, date, number of seats and email, sent to your inbox. Useful for group, school and access bookings.
- Box office detailsAddress, phone, email and box office opening hours.
- Link to your box officeIf you sell through a ticketing system, every "Book tickets" button can open the show there instead.
7 · Features
Everything this design includes
Season listings
Every production with dates, times, price and its own page.
Show pages
Synopsis, and space for cast, running time and age guidance.
Box office links
"Book tickets" buttons linked to the ticketing system you already use.
Group and access bookings
A request form for schools, groups and access needs.
Venue hire
Weddings, conferences and private events in the building, added to the homepage highlights, with enquiries through the request form.
Production gallery
Photos filtered by genre.
Newsletter sign-up
Collect emails for season launches and priority booking.
Classic typography
Playfair Display headings with Lora text on cream, burgundy and gold.
8 · Mobile
Designed for the phone first
Many theatregoers book on their phone, often after seeing a poster or a review. On a small screen the menu folds into one button, show cards stack in date order, and "Book tickets" stays in the header. Text is set large enough for older audiences to read comfortably.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses cream, deep burgundy and antique gold with Playfair Display and Lora, a pairing that feels like a printed programme. We change the logo, colours, fonts, photos and copy to match your theatre, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for every production with its own title and description
- PerformingArtsTheater and TheaterEvent structured data so dates can show in Google
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first show summaries that AI assistants can quote
- Consistent theatre name, address and box office phone
- FAQ covering access, parking, running times and age guidance
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- theatre near me
- what's on at the theatre [city]
- musicals in [city] this month
- pantomime [city]
- family shows near me
- theatre tickets [city]
- plays on this weekend [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
The Grand Theatre: questions and answers
How much does a theatre website cost with Penta Services?
The Grand Theatre design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is The Grand Theatre a real theatre?
No. The Grand Theatre is a fictional sample brand used to show the design. Every show, price, figure and review is replaced with your theatre's own details before launch.
Can the theatre website link to our box office system?
Yes. Each show's "Book tickets" button can open the performance in the ticketing system you already use, and the tickets page has a request form for groups and access bookings that goes to your inbox.
How do we add a new season?
Send us the productions and we add them, as updates are included in the monthly fee. Each show gets its own page, and past productions can be archived or removed.
How long does it take to launch a theatre website?
Usually 2–4 weeks from when we receive your logo, season, photos and box office details.
Can we show access information and venue hire?
Yes. The sample already highlights captioned, relaxed and audio-described performances. Access, parking and getting-here details can go on the tickets page and in the FAQ, and venue hire can be added to the homepage highlights.
Will people find our shows on Google and in AI search?
Each production has its own page with TheaterEvent structured data, your Google Business Profile is set up, and answers are written so AI assistants can quote them. We don't guarantee rankings or citations, but we report progress every month.
More Entertainment & Events designs
Related services: Website Design & Development · Search Engine Optimisation (SEO) · Generative Engine Optimisation (GEO) · Maintenance & Support
‹ All Entertainment & Events designs · Browse all designs
Concept design shown with a fictional brand and sample content.