Contents
1 · At a glance
Festival tickets sell on the line-up, and fans check it on their phone
Festival-goers follow announcements on social media, then visit the website to see the full line-up, the dates, ticket options and what the site is like. They also want camping, travel and age rules before they commit to a weekend. If the information is scattered, they wait, and early-bird sales slip.
What customers check before choosing
- Who is playing, and on which day?
- How much are weekend and day tickets?
- Where is it, and how do we get there?
- Is it family friendly, and what can we bring?
What this website gives you
- A bright coral, sunflower-yellow and deep indigo look made for summer
- A big headline built around dates, days and artist count
- Line-up and programme cards that each open their own page
- A "Get tickets" button in the header of every page
2 · Home
The homepage, section by section
The homepage is a showcase layout: dates, scale and tickets first, then the programme.
- Showcase heroA headline built on your dates and artist count, a one-line promise, and "Get tickets" and "What's on" buttons.
- Sponsor stripLogos of sponsors, partners and funders, shown only with their permission.
- Stages and areasSix cards for your stages and areas, such as a main stage, a jazz tent, a spoken word stage, a family field, a VIP garden and closing fireworks, each with its days and price or "included".
- Key numbersSpace for figures such as artists, days and festival-goers a day. The sample figures are replaced with numbers you confirm.
- Why comeThree numbered reasons, in the sample weekend and day tickets, camping and glamping, and getting there by shuttle bus, car share or bike.
- Festival-goer quote and closing callA real visitor quote and a final "Tickets are selling fast" banner.
3 · Events
What's on: line-up and programme
One page lists every act or event so fans can plan their days.
- FiltersChips (in the sample: all, music, food & drink, camping and family) renamed to your stages, days or genres.
- Sort controlSort by featured or time so headliners stay on top.
- Programme gridCards with name, day, time and price where relevant, each linking to its own page.
- PaginationNumbered pages for large line-ups.
4 · Event page
The act or event page
Every headliner, stage or ticketed extra can have its own shareable page.
- Day, time and priceThe slot in large type with a "from" price for separately ticketed events.
- DescriptionAbout the artist or event, written by you, with links to music or video you choose.
- Get tickets and SaveA main button linked to your ticketing partner, plus a save option.
- What's includedThree short perks, in the sample weekend and day tickets, camping and glamping, and travel options.
- You may also likeThree related acts or events.
5 · Gallery
Gallery
Last year's photos are what convince first-timers to buy.
- Filtered galleryChips matching your programme, so fans can browse by stage or day.
- Your own photosCrowds, stages, food, art and camping from previous editions.
- Closing callA "Get tickets" banner under the gallery.
6 · Tickets
Tickets and visitor info
A request form and the practical details in one place.
- Ticket request formTicket type, number of tickets, name and email, sent to your inbox. Handy for group, trade and accessibility requests.
- Contact detailsAddress, phone, email and office hours.
- Link to your ticketing partnerEvery "Get tickets" button can open your festival on the platform that sells your tickets.
7 · Features
Everything this design includes
Line-up and programme
Every act, stage or day with its own page.
Ticket links
Buttons linked to your ticketing partner for weekend, day and upgrade tickets.
Visitor information
Getting there, camping, accessibility and what to bring, written as clear answers.
Photo and video gallery
Previous editions, filtered by stage or day.
Sponsor showcase
A logo strip for partners and funders.
Newsletter sign-up
Collect emails for line-up drops and early-bird releases.
Showcase layout
Montserrat headings and Poppins text on white with coral, yellow and indigo.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on festival-field signal.
8 · Mobile
Designed for the phone first
Fans open festival sites from social posts and again on site, often with a weak signal. On a phone the menu folds into one button, programme cards stack by day, "Get tickets" stays in the header, and pages are kept light so they load in a field.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, deep indigo, coral and sunflower yellow with Montserrat and Poppins. We change the logo, colours, fonts, photos and copy to match your festival, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for the festival and for each headliner or ticketed event
- Festival and MusicEvent structured data with dates and location
- Google Business Profile or event listing set up where it fits
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first dates, location and ticket summaries that AI assistants can quote
- Consistent festival name, dates and venue across the web
- FAQ covering camping, age rules, accessibility and travel
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- music festivals [month] [year]
- festivals near me this summer
- family friendly festival [region]
- [festival name] line-up
- weekend festival tickets
- boutique festival [region]
- outdoor concerts [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Echo Festival: questions and answers
How much does a music festival website cost with Penta Services?
The Echo Festival design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Echo Festival a real festival?
No. Echo Festival is a fictional sample brand used to show the design. Every act, date, price, figure and quote is replaced with your festival's own details before launch.
Can fans buy festival tickets through the website?
Yes. "Get tickets" buttons link to the ticketing partner you already use, and the tickets page has a request form for group and accessibility enquiries that goes to your inbox.
Can we announce the line-up in stages?
Yes. Send us each announcement and we add the acts, as updates are included in the monthly fee. The site can show a "more to be announced" message until the full line-up is out.
How long does it take to launch a festival website?
Usually 2–4 weeks from when we receive your logo, dates, line-up, photos and ticket links. Launching before the first announcement gives the site time to appear in search.
Does the site stay useful between festivals?
Yes. After the event the homepage can switch to next year's dates, a newsletter sign-up and the gallery from this year.
Will the festival website show up in Google and AI search?
The festival and its events are marked up with Festival and MusicEvent structured data, and the visitor information is written so AI assistants can quote it. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.