Contents
1 · At a glance
Riders compare bikes, prices and workshops online first
A new bike is a big purchase, and riders read specs, compare prices and check stock before they visit. They also want to know when the workshop can fit in a service. If a shop's website shows neither, they buy online from a national chain and take their repairs elsewhere.
What customers check before choosing
- Is the bike I want in stock, and in my size?
- What does it cost, and is finance or a scheme available?
- How soon can the workshop service my bike?
- Will they fit the bike properly to me?
What this website gives you
- A bold dark hero with "Shop now" and "Find a store" buttons
- Bikes, kit and accessories in one shop with filters and prices
- Services such as a full service or a bike fit sold like products
- A store finder with address and opening hours
2 · Home
The homepage, section by section
The homepage puts your bikes, your workshop and your shop location in front of riders straight away.
- Bold heroA short punchy headline on a dark background, with "Shop now" and "Find a store" buttons.
- Key figuresShops, products and customer rating, using figures you confirm.
- Three service promisesClick & collect, local delivery and expert advice, rewritten with your real terms, for example free first service.
- Customer favouritesSix cards for bikes, helmets or workshop services with price and a "Bestseller" badge, plus "View all".
- Your storyA short block about your shop and riders, with a link to the store finder.
- Why ride with usThree numbered reasons, such as fitting, servicing and advice.
- Review and closing call to actionA customer review you are allowed to use and a "Visit us or shop online" band, then a footer with a newsletter sign-up.
3 · Shop
The online bike shop
The shop lists bikes, parts, clothing and services with a photo, a spec line and a price.
- Category filtersFilter chips such as road, gravel, mountain, e-bikes, helmets and workshop, set to your range.
- Sort menuSort by featured, price or newest.
- Product gridPhoto, name, a spec line (for example "Carbon · 1x12") and price on every card.
- BadgesMark bestsellers, new models or ex-demo bikes.
- PaginationPage numbers keep large ranges easy to browse.
4 · Product page
The bike page
Each bike, part or service has its own page with what a rider needs to decide.
- Name, spec line and priceModel name, key spec such as groupset or range, and price.
- Rating and descriptionStar rating from real reviews once you have them, and space for full specs, sizes and geometry notes.
- Buy and saveA clear buy button and a "Save" heart for riders comparing models.
- Collection and adviceClick & collect, delivery and expert advice notes beside every product.
- You may also likeThree related products, such as a helmet, lights or a bike fit.
5 · Store finder
Store finder and contact
One page for every way to reach the shop and the workshop.
- Enquiry formName, email, preferred store and message, sent to your inbox. Useful for test ride and repair requests.
- Shop detailsAddress, phone and email for each shop.
- Opening hoursWeekday and weekend hours, and a map if you want one.
6 · About
About the shop
The about page tells riders who will sell, fit and fix their bike.
- StoryWhen you opened, the brands you stock and the riding you support.
- Key figuresShops, products and rating, only with figures you confirm.
- TeamFour profile cards with name and role, for example owner, workshop manager, bike fitter and online orders.
- Review and call to actionA customer quote and a link back to the shop.
7 · Features
Everything this design includes
Online bike shop
Bikes, parts, clothing and accessories with secure checkout, up to 250 products.
Workshop services sold online
Services such as a full service or a bike fit listed with a price, like the sample shows.
Click & collect
Customers buy online and collect a built, checked bike from the shop.
Gift cards and promotions
Gift cards, discount codes and seasonal offers.
Store finder
Every branch with its own address, hours and contact details.
Stock sync with your till
Stock can be connected to your POS so sold bikes update online.
Bold type pairing
Space Grotesk headings with Poppins text for a technical, sporty feel.
Accessible and fast
High-contrast dark theme, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Riders check stock and book services from their phone, often from the trailhead or the commute. On a small screen the dark theme stays easy to read outdoors, bikes show in a two-column grid, and the bag and "Find a store" buttons stay within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses a near-black background, white text and bright mint green accents, set in Space Grotesk and Poppins. We change the logo, colours, fonts, photos and copy to match your shop, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A category page for each bike type, kit and workshop services
- Titles, descriptions and BikeStore, Product and Offer structured data
- Google Business Profile set up and linked for each shop
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first text on stock, sizing and service times that AI assistants can quote
- Consistent shop name, address and phone on every page
- FAQ written around real rider questions, such as service turnaround
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- bike shop near me
- bike service [city]
- e-bike shop [city]
- gravel bike for sale
- bike fit [city]
- bike repair near me
- road bike shop
- cycle to work scheme bike shop
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: E-commerce Store
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed e-commerce hosting with SSL and CDN, sized for your catalogue
- Business email server with 10 mailboxes on your domain
- Daily backups, uptime and security monitoring
- Store platform, payment and plugin updates
- 10 hours of store changes a month (products, banners, promotions)
- Monthly sales and performance summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Velo Cycle Shop: questions and answers
How much does a bike shop website cost with Penta Services?
The Velo design costs £79 setup and £44 a month as a Ready Site on the E-commerce Store package, which covers up to 250 products. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Velo Cycle Shop a real bike shop?
No. Velo Cycle Shop is a fictional sample brand used to show the design. Its prices, ratings, team and review are samples, and every one is replaced with your own details before launch.
Can riders book a bike service online?
Yes. Workshop services such as a full service or a bike fit can be sold as products with a price, and the store finder page has an enquiry form for repair requests. We can also connect a booking calendar if you use one.
Can I sell e-bikes and show full specifications?
Yes. Each product page has room for specs, sizes, range and geometry notes, and bikes in several sizes or colours can be listed as options.
How long does it take to launch?
Usually 4–10 weeks from when we receive your logo, product photos, prices and service menu.
Will my bike shop website be found on Google and AI search?
Each shop gets local SEO, BikeStore and Product structured data and a linked Google Business Profile, and answers are written so AI assistants can quote them. We don't guarantee rankings or citations, but we report progress every month.
Can I explain Cycle to Work and finance options?
Yes. We can add a page or product notes explaining the schemes and finance you accept, with the enquiry form as the next step.
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Concept design shown with a fictional brand and sample content.