Contents
1 · At a glance
Flower buyers decide in minutes, often on their phone
Most flowers are bought for a date that matters: a birthday, an apology, a sympathy message. Buyers want to see real bouquets with prices, know whether delivery can happen today, and pay in a few taps. If the delivery promise is hidden or checkout is slow, they order from a national network instead.
What customers check before choosing
- Can it be delivered today, and to my area?
- What do the bouquets look like, and what do they cost?
- Can I add a message and choose a delivery date?
- Can I collect it myself on the way home?
What this website gives you
- A split-screen hero with your same-day promise and a "Shop now" button
- Bouquets, plants and subscriptions in a clean shop with prices
- Click & collect and local delivery promises on every product page
- A store finder with opening hours for each shop
2 · Home
The homepage, section by section
The homepage shows a bouquet, your delivery promise and the way to order within the first screen.
- Split-screen heroYour headline and same-day promise on one side, a large flower photo on the other, with "Shop now" and "Find a store" buttons.
- Key figuresNumber of shops, products and your customer rating, using figures you confirm.
- Three service promisesClick & collect, local delivery and expert advice, rewritten with your real cut-off times and delivery radius.
- Your storyA short block about your florist, with a link to the store finder.
- Customer favouritesSix bouquet, plant or subscription cards with price and a "Bestseller" badge, plus "View all".
- Review and closing call to actionA customer review you are allowed to use and a "Visit us or shop online" band.
- Footer with newsletterAddress, phone, email, social links and a newsletter sign-up for seasonal offers.
3 · Shop
The online flower shop
The shop page lists every bouquet and plant with a photo, a short description and a price.
- Category filtersFilter chips such as bouquets, roses, plants, sympathy and subscriptions, set to your own range.
- Sort menuSort by featured, price or newest.
- Product gridPhoto, name, short line (for example "Seasonal stems") and price on every card.
- BadgesMark bestsellers, seasonal flowers or new arrivals.
- PaginationPage numbers keep long ranges easy to browse.
4 · Product page
The bouquet page
Each product has its own page with everything a buyer needs to order with confidence.
- Name, type and priceBouquet name, a short line such as the stems used, and the price.
- Rating and descriptionStar rating from real reviews once you have them, and a description of the flowers and size.
- Order and saveA clear buy button and a "Save" heart for later.
- Delivery promisesClick & collect, local delivery and advice notes beside every bouquet.
- You may also likeThree related products, such as a vase or a matching plant.
5 · Store finder
Store finder and contact
One page for every way to reach you, including which shop is nearest.
- Enquiry formName, email, preferred store and message, sent to your inbox. Useful for wedding and event enquiries.
- Shop detailsAddress, phone and email for each shop.
- Opening hoursWeekday and weekend hours, and a map if you want one.
6 · About
About your florist
The about page tells buyers who arranges their flowers.
- StoryWhen you started, where your flowers come from and how you work.
- Key figuresShops, products and rating, only with figures you confirm.
- TeamFour profile cards with name and role, for example owner, head florist and delivery lead.
- Review and call to actionA customer quote and a link back to the shop.
7 · Features
Everything this design includes
Online flower shop
Bouquets, plants, gifts and subscriptions with secure checkout, up to 250 products.
Same-day delivery messaging
Your cut-off time and delivery area shown on the homepage and every product page.
Click & collect
Customers order online and pick up from the shop they choose.
Gift cards and promotions
Gift cards, discount codes and seasonal offers for Valentine's Day and Mother's Day.
Flower subscriptions
Weekly or monthly bouquets sold as a product.
Store finder
Every shop with its own address, hours and contact details.
Stock sync with your till
Stock can be connected to your POS so sold-out stems disappear online.
Elegant type pairing
Playfair Display headings with Poppins text, fresh and readable.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Most flower orders are placed on a phone, often the same day. On a small screen the split hero stacks with the photo first, bouquets sit in a two-column grid, and the bag and "Shop now" button stay within reach of the thumb through checkout.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses soft rose pink, leaf green and warm blush on white, with Playfair Display and Poppins. We change the logo, colours, fonts, photos and copy to match your florist, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A category page for bouquets, plants, sympathy and subscriptions
- Titles, descriptions and Florist, Product and Offer structured data
- Google Business Profile set up and linked for each shop
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first text on delivery times and areas that AI assistants can quote
- Consistent shop name, address and phone on every page
- FAQ written around real buyer questions, such as cut-off times
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- florist near me
- same day flower delivery [city]
- flower delivery [city]
- send flowers today
- sympathy flowers delivered
- flower subscription UK
- florist [city]
- birthday bouquet delivery
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: E-commerce Store
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed e-commerce hosting with SSL and CDN, sized for your catalogue
- Business email server with 10 mailboxes on your domain
- Daily backups, uptime and security monitoring
- Store platform, payment and plugin updates
- 10 hours of store changes a month (products, banners, promotions)
- Monthly sales and performance summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Bloom & Co: questions and answers
How much does a florist website cost with Penta Services?
The Bloom & Co design costs £79 setup and £44 a month as a Ready Site on the E-commerce Store package, which covers up to 250 products. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Bloom & Co a real florist?
No. Bloom & Co is a fictional sample brand used to show the design. Its prices, ratings, team and review are samples, and every one is replaced with your own details before launch.
Can customers order flowers for same-day delivery?
Yes. Customers order and pay online, and we show your same-day cut-off time and delivery area on the homepage and product pages. Delivery date and gift message fields can be added at checkout, and you decide which postcodes you cover.
Can I sell flower subscriptions and gift cards?
Yes. Subscriptions can be sold as weekly or monthly products, and gift cards and discount codes are part of the shop.
How long does it take to launch?
Usually 4–10 weeks from when we receive your logo, product photos, prices and delivery rules.
Will my florist website show up on Google and AI search?
Each shop gets local SEO, Florist and Product structured data and a linked Google Business Profile, and answers are written so AI assistants can quote them. We don't guarantee rankings or citations, but we report progress every month.
Can I keep using my till for stock?
Yes. Stock can be synced with your POS so items sold in the shop are updated online.
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Concept design shown with a fictional brand and sample content.