Contents
1 · At a glance
People fall for an animal first, then look for a rescue they trust
Would-be adopters and donors find rescues through social media and search. They want to see the animals, understand how adoption works, know that money goes to care and find a quick way to help. A website that is only a Facebook link loses them to better-organised shelters.
What customers check before choosing
- Which animals need a home, and how do I adopt?
- Is this a properly run, registered rescue?
- What does my donation pay for: food, vet bills, kennels?
- Can I volunteer, foster or give monthly easily?
What this website gives you
- A cream, coral and teal look that feels warm and kind
- Split-screen sections that pair animal photos with clear text
- Appeal cards for shelters, vet funds and rehoming work
- "Donate now" in the header of every page
2 · Home
The homepage, section by section
The homepage shows in five seconds that you rescue animals, where you are and how people can help. The Split screen layout pairs each message with a large photo.
- Hero with two actionsA headline such as "Every animal deserves a home", a one-line mission and "Donate now" and "Adopt a pet" buttons, with a registered animal charity badge if you have a number.
- Impact figuresThree headline numbers, for example animals rehomed, volunteers and how much of every pound goes to the animals, using figures you confirm.
- Supporters stripLogos of local businesses, vets or pet brands that back you, shown only with their permission.
- Why support usThree numbered reasons to give, such as adopting a pet, volunteering or fostering, and Gift Aid if you claim it.
- Our appealsSix appeal cards, such as a puppy nursery, community cat feeding and a foster scheme, each with a place or scale line and the amount raised. Use them for kennels, vet funds, fostering or individual animals.
- Adopter quote and closing appealA short quote from an adopter and a final donate button.
3 · About
About the rescue
The about page tells your story and shows the people behind it, which matters to adopters and donors alike.
- Your storyHow the rescue started, the animals you take in and how you rehabilitate and rehome them.
- Key figuresAnimals rehomed, volunteers and how much of every pound goes to the animals, using figures you can evidence.
- Our teamFour profile cards with photo, name and role, such as shelter manager, head vet, rehoming and volunteers.
- Adopter quote and donateA happy-ending quote followed by a donate call to action.
4 · Projects
Appeals and projects
The projects page lists every appeal so supporters can choose what to fund.
- Filter tabsTabs such as All, Dogs, Cats, Fostering and Vet care, renamed to match your work.
- Sort menuShow featured, newest or most urgent appeals first.
- Appeal cardsPhoto, appeal name, location, status and amount raised, which can also be used for animals looking for homes.
- PaginationPage numbers keep long lists tidy as appeals are added.
5 · Donate
Donate page
A focused giving page that makes a regular gift for animal care quick and reassuring.
- Monthly or one-offA switch between regular and single gifts, with monthly selected first.
- Preset amountsFour amount buttons with a line you write, for example what a month of food or a vaccination costs.
- Gift Aid tick-boxShown only if your rescue is a registered charity that claims Gift Aid. The claim is handled by your donation platform.
- Donation platform linkThe donate button connects to the platform you choose, such as Stripe, PayPal, JustGiving or Enthuse, which takes the payment.
- Proof beside the formImpact figures, featured appeals and an adopter quote under the form.
6 · Contact
Contact page
One page for adoption, fostering, volunteering and surrender enquiries.
- Enquiry formName, email, an "I'd like to" choice such as adopt, foster, volunteer or donate, and a message, sent to your inbox.
- Centre detailsAddress, phone, email and opening or visiting hours.
- Newsletter sign-upA footer form for rescue news and animals needing homes.
7 · Features
Everything this design includes
Appeal cards
Kennels, vet funds and individual animals shown with progress and amount raised.
Rehoming stories
News posts and adopter quotes that show happy endings, published with permission.
Donate page design
Monthly and one-off giving with preset amounts, linked to the donation platform you choose.
Adopt, foster, volunteer
Clear routes through the menu and the "I'd like to" choice on the contact form.
Impact figures
Animals rehomed and volunteer numbers, shown on the homepage, about and donate pages.
Newsletter sign-up
A sign-up form in the footer of every page.
Split screen layout
Photo and text side by side, set in Poppins for a friendly, modern feel.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Most people find a rescue animal on their phone, often from a shared post. On a small screen the split sections stack with the photo first, appeal cards become an easy scrolling list, and the "Donate now" button stays in the header.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses warm cream, chocolate brown, coral and teal with Poppins throughout. We change the logo, colours, fonts, photos and copy to match your rescue, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each appeal and, if you wish, each animal for adoption
- Titles, descriptions and NGO / AnimalShelter structured data
- Google Business Profile set up for your rescue centre
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of how adoption and fostering work that AI assistants can quote
- Consistent rescue name, address and charity number across the web
- FAQ written around real adopter and donor questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- dog rescue near me
- cat rescue [city]
- adopt a dog [city]
- animal shelter near me
- foster a dog
- donate to animal rescue
- rehome a dog
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Paws Rescue Trust: questions and answers
How much does an animal rescue website cost with Penta Services?
The Paws Rescue Trust design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Paws Rescue Trust a real animal charity?
No. Paws Rescue Trust is a fictional sample brand used to show the design. Every name, figure, appeal and quote is replaced with your rescue's own details before launch.
Can we list animals looking for a home?
Yes. The appeal cards on the projects page can show animals for adoption with a photo and short description, and the contact form lets people ask about adopting or fostering. A full adoption database or application system is not included.
Can supporters donate and give monthly?
Yes. The donate page offers monthly and one-off gifts and links to the donation platform you choose, such as Stripe, PayPal, JustGiving or Enthuse, which takes the payment. Gift Aid is shown only if your rescue is registered to claim it.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, appeals, animal photos and team details.
Will the animal rescue website show up on Google?
It is built for it. Appeals and your rescue centre get their own pages with structured data, your Google Business Profile is set up, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.