Contents
1 · At a glance
Donors give when they can see where their money goes
People who give to overseas projects want proof before they donate. They look for named projects, honest progress, how much reaches the cause and a quick way to give. A website that hides this behind long reports loses supporters to charities that show it on the first screen.
What customers check before choosing
- What exactly does this charity build or fund, and where?
- How much of my donation reaches the project?
- Is it a registered charity I can trust?
- Can I give monthly in under a minute?
What this website gives you
- A deep-blue and sunshine-yellow look that feels fresh and hopeful
- Project cards with location, progress and amount raised
- Impact figures such as people with clean water, wells built and pence per pound
- "Donate now" in the header of every page
2 · Home
The homepage, section by section
The homepage tells a visitor in five seconds what the charity does, where it works and how to help. The Showcase layout gives your strongest field photo the whole first screen.
- Hero with two actionsA large headline such as "Clean water changes everything", a one-line mission and "Donate now" and "Our impact" buttons, with a registered charity badge if you have a number.
- Supporters stripLogos of partners, funders or corporate supporters, shown only with their permission.
- Our water projectsSix project cards, such as village wells, school water points and hand-pump repairs, each with a place, a status line such as "72% funded" and the amount raised. You fill them with your own projects.
- Impact bandThree headline figures, for example people with clean water, wells built and how much of every pound goes to the cause, using numbers you can evidence.
- About and why usA short mission statement and three numbered reasons to give, such as transparent impact, training local engineers and Gift Aid if you claim it.
- Supporter quote and closing appealA short quote from a community you serve and a final "Your gift changes lives today" donate button.
3 · About
About the charity
The about page explains why the charity exists and who runs it, so a first-time donor feels confident giving.
- Mission and approachHow you work with local communities and why your solutions last after the project ends.
- Key figuresPeople with clean water, wells built and cost ratios, using figures from your accounts or annual report.
- Our teamFour profile cards with photo, name and role, such as chief executive, programmes, fundraising and volunteers.
- Quote and donateA beneficiary or partner quote followed by a donate call to action.
4 · Projects
Projects and appeals
The projects page lists every appeal you run, so donors can choose the one that matters to them.
- Filter tabsTabs such as All, Wells, Schools, Emergencies and Training, renamed to match your own programmes.
- Sort menuShow featured, newest or most urgent appeals first.
- Project cardsPhoto, project name, country or region, status and amount raised for each appeal.
- PaginationPage numbers keep long project lists tidy as you add more.
5 · Donate
Donate page
A focused giving page designed to make a monthly gift feel easy and safe.
- Monthly or one-offA switch between regular and single gifts, with monthly selected first because it funds long-term work.
- Preset amountsFour amount buttons with a line explaining what a typical gift pays for, written by you.
- Gift Aid tick-boxShown only if your charity is registered to claim Gift Aid. The claim itself is handled by your donation platform.
- Donation platform linkThe donate button connects to the platform you choose, such as Stripe, PayPal, JustGiving or Enthuse, which takes the payment securely.
- Proof beside the formImpact figures, three featured projects and a supporter quote sit under the form to reassure donors.
6 · Contact
Contact page
One page for supporters, partners, volunteers and press to reach the right person.
- Enquiry formName, email, an "I'd like to" choice such as volunteer, fundraise or partner, and a message, sent to your inbox.
- Office detailsAddress, phone, email and opening hours.
- Newsletter sign-upA footer form for news and project updates, linked to your email tool.
7 · Features
Everything this design includes
Project appeal cards
Each project shows place, progress and amount raised, which you update as funds come in.
Impact figures
Headline numbers on the homepage, about and donate pages, using figures you can evidence.
Donate page design
Monthly and one-off giving with preset amounts, linked to the donation platform you choose.
Get involved
Routes for volunteering, fundraising and corporate partnership through the menu and contact form.
Stories and updates
News or field-update posts that show progress and help search traffic.
Newsletter sign-up
A sign-up form in the footer of every page.
Showcase layout
Big field photography with Montserrat headings and Lora text for a warm, credible feel.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones and slow connections.
8 · Mobile
Designed for the phone first
Many donors give from their phone after seeing an appeal on social media. On a small screen the menu folds into one button, project cards stack into a scrollable list, and the "Donate now" button stays in the header so a gift is always one tap away.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, deep navy, ocean blue and a sunshine-yellow accent with Montserrat and Lora. We change the logo, colours, fonts, photos and copy to match your charity, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each project, country or appeal
- Titles, descriptions and NGO / Organization structured data
- Google Business Profile set up and linked where you have an office
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of your mission and projects that ChatGPT, Gemini and Perplexity can quote
- Consistent charity name, registered number and address across the web
- FAQ written around real donor questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- clean water charity
- donate to build a well
- best water charities UK
- international development charity
- sponsor a water project
- charities working in [country]
- monthly charity donation
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Clean Water Futures: questions and answers
How much does a charity website cost with Penta Services?
The Clean Water Futures design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Clean Water Futures a real charity?
No. Clean Water Futures is a fictional sample brand used to show the design. Every name, figure, project and quote is replaced with your charity's own details before launch.
Can supporters donate online?
Yes. The donate page and every "Donate now" button link to the donation platform you choose, such as Stripe, PayPal, JustGiving or Enthuse, which handles the payment. Payment processing is not part of the website itself, and platform fees are paid to that provider.
Does the charity website support Gift Aid?
The donate page has a Gift Aid tick-box in its design. We show it only if your charity is registered with HMRC to claim Gift Aid, and the declaration and claim are handled through your donation platform.
Can we show progress on each water project?
Yes. Each project card has a status line and an amount raised, and you can send us updates or edit them yourself. We publish only figures you confirm.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, projects, impact figures and photos.
Is the website built for Google and AI search?
Yes. Projects and appeals get their own pages with structured data, your mission is written so AI assistants can quote it, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.