Contents
1 · At a glance
Parents shortlist schools online long before the open day
Choosing an independent school is one of the biggest decisions a family makes. Parents read every page: the ethos, the curriculum for each age, results, the head's welcome and how admissions work. A tired or confusing website makes a good school look like a risk, and the family books a visit somewhere else.
What customers check before choosing
- Does the school suit my child's age and needs?
- What is the curriculum, and how are pupils doing?
- Who leads the school, and who will teach my child?
- How do admissions and visits work, and how do I start?
What this website gives you
- A classic navy-and-gold look with Playfair Display headings
- "Apply now" and "Book a visit" at the top of every page
- A programme catalogue with filters and a page per programme
- An admissions page with an enquiry form, address and office hours
2 · Home
The homepage, section by section
The homepage tells a parent in five seconds who the school is for, what makes it different and how to arrange a visit.
- Hero with two actionsAn "Admissions open for September 2027" kicker, your headline and age range, with "Apply now" and "Book a visit" buttons and a rating badge shown only when you have real reviews.
- Recognition stripA row of logos for accreditations, associations or partner organisations, shown only with permission.
- School lifeSix cards for stages, subjects and clubs, such as Prep School, Sixth Form, Computer Science, Art & Design, STEM & Robotics and the Debating Society, each with its age range or level and a "View all" link.
- About the schoolA short welcome, three strengths (small classes, a broad curriculum and pastoral care in the sample) and key figures such as pupil numbers, average class size and year founded, which you confirm.
- Why choose usThree numbered reasons to choose the school, written in your own words.
- Parent quote and closing callA quote from a parent, a "Come and see us at an open morning" banner and a footer with contact details and a newsletter sign-up.
3 · Courses
Curriculum and programmes
The catalogue page lists everything the school offers, so parents find their child's stage without reading the whole site.
- Filter tabsAll, Prep School, Senior School, Sixth Form and Clubs in the sample, relabelled to match your stages, subjects and activities.
- Programme cardsName, level, length and format on every card, linking to its own page.
- Sort and pagesA sort menu and numbered pages, so a long list of subjects or activities stays tidy.
4 · Course page
A page for every stage or programme
Parents search for "sixth form" or "prep school" in their town, not for a school name. A detailed page for each stage gives Google and AI assistants a clear answer to show.
- Header with key factsBreadcrumb, level and age range, a rating line only with genuine reviews, and the type such as day school.
- Overview and actionsA short description with "Apply now" and "Save" buttons.
- Three highlightsClass size, curriculum and pastoral care for that stage, with details you confirm.
- You may also likeThree related programmes, so a parent of a Year 6 child moves on to the senior school page.
5 · About
About the school
The about page gives the head's welcome, the history and the people, so families feel they know the school before they visit.
- Story and ethosWhen the school was founded, what it values and how pupils learn.
- Key figuresPupil numbers, average class size and year founded in the sample, only with figures you confirm.
- Leadership teamFour profile cards; the sample shows a Head, Deputy Head (Academic), Registrar and Head of Sixth Form.
- Parent voiceA quote from a parent or pupil, used with their permission.
6 · Admissions
Admissions and enquiries
One page that turns interest into a conversation with your admissions team.
- Enquiry formParent name, email, child's year group and questions, sent to your admissions inbox.
- School detailsAddress, phone and email next to the form.
- Office hoursWhen the admissions office is open on weekdays and Saturdays.
- Room to growFees, bursaries, open-day dates and a visit booking calendar can be added as extra sections.
7 · Features
Everything this design includes
Apply and visit buttons
"Apply now" in the header and "Book a visit" in the hero and about sections.
Filterable programme catalogue
Tabs, sort and pages for stages, subjects, clubs and holiday courses.
Programme detail pages
Key facts, highlights and related programmes on every page.
Leadership profiles
Head, senior staff and admissions team with photos and roles.
Admissions enquiry form
Sent straight to your admissions inbox, with office hours alongside.
Newsletter sign-up
A footer form to grow your list of prospective families.
Classic typography
Playfair Display headings with Montserrat text for a traditional, trusted feel.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Many parents first look at schools on their phone, between work and the school run. On a small screen the menu folds into one button, programme cards stack into a single column and the "Apply now" and "Book a visit" buttons stay easy to reach with a thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses deep navy, warm gold and soft blue-grey with Playfair Display and Montserrat. We change the logo, colours, fonts, photos and copy to match your school, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each stage, from pre-prep to sixth form
- Titles, descriptions and School / EducationalOrganization structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries that ChatGPT, Gemini and Perplexity can quote
- Consistent school name, address, age range and inspection details
- FAQ written around the questions parents really ask
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- independent schools near me
- private school [city]
- prep school [city]
- best independent schools in [city]
- sixth form [city]
- independent school open day
- private school fees [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Oakridge Academy: questions and answers
How much does an independent school website cost with Penta Services?
The Oakridge design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Oakridge Academy a real school?
No. Oakridge Academy is a fictional sample school used to show the design. The stages, clubs, staff names, figures and quotes in the preview are placeholders and are replaced with your school's own details before launch.
Can parents book a visit or open day online?
Yes. "Book a visit" and "Apply now" buttons lead to the admissions page, where a short form reaches your admissions inbox. We can also connect a booking calendar for tours and open days.
Can the design show our curriculum by age and stage?
Yes. The programme catalogue and detail pages are relabelled for your school, for example pre-prep, prep, GCSE and sixth form, each with its own page, highlights and related stages.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, curriculum, staff details, admissions information and photos.
Is the independent school website built for Google and AI search?
Yes. Each stage gets its own page with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
Can we add fees, bursaries and a parent portal?
Fees, bursaries, term dates and news pages can be added to the site. A secure parent portal is a larger build and is quoted separately.
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Concept design shown with a fictional brand and sample content.