Contents
1 · At a glance
Parents choose a nursery they trust with their child
Parents looking for a nursery want to feel their child will be safe, happy and cared for. They check the age groups, sessions and opening hours, the staff and the latest inspection, then ask to visit. A website that hides those answers makes a caring setting look uncertain.
What customers check before choosing
- Do they take my child's age, and is there a place?
- Which sessions and hours fit my working day?
- Who are the key workers, and what did the inspection say?
- Can I book a visit and ask about a place easily?
What this website gives you
- A calm, minimal look in warm orange and teal on soft cream
- "Book a visit" in the header of every page and in the hero
- Rooms and sessions in a catalogue, each with its own page
- A place-enquiry form with address and opening hours
2 · Home
The homepage, section by section
The minimal homepage opens with a large hero and lots of white space, so parents feel calm and see the next step straight away.
- Large minimal heroA "Now taking registrations for 2027" kicker, your headline, age range, "Book a visit" and "Our rooms", with a scroll cue to the rest of the page.
- Recognition stripLogos of quality schemes, local authority partners or associations, shown only with permission.
- Rooms and sessionsSix cards under "Our rooms & clubs": in the sample Baby Room, Toddler Room, Pre-school, Story Time & Phonics, Holiday Club and Stay & Play, each with age range and pattern, and a "View all" link.
- Why parents choose usThree numbered reasons; the sample shows a key person for every child, daily updates for parents and funded hours.
- About the nurseryA warm welcome, three strengths and an "Our rooms" link.
- Parent quote and closing callA parent testimonial, a "Come and meet us" banner and a footer with address and newsletter sign-up.
3 · Courses
Rooms, sessions and age groups
The catalogue page is where parents see exactly what you offer for their child's age.
- Filter tabsAll, Babies, Toddlers, Pre-school and Clubs in the sample; we can relabel them as full day, half day, term time or holiday club.
- CardsEach room or session with age range, hours and pattern.
- Sort and pagesA sort menu and pages for a nursery group with several settings.
4 · Course page
A page for every room or session
Parents search for "baby room nursery [town]" or "funded hours preschool". A page for each room answers them directly.
- Header with key factsBreadcrumb, age range or pattern such as every morning, a rating line only with genuine reviews, and the room or session type.
- Overview and actionsA day in the room, with "Book a visit" and "Save" buttons.
- Three highlightsA key person, daily updates and funded hours in the sample, using details you confirm.
- You may also likeThree related rooms or sessions, such as the next age group.
5 · About
About the nursery
The about page introduces the people who will care for the child.
- Story and approachHow the nursery started and your approach to early learning and play.
- Key figuresAges cared for, weekday opening hours and weeks open a year in the sample, only with figures you confirm.
- TeamFour profile cards; the sample shows a Nursery Manager, Deputy Manager, Baby Room Lead and Pre-school Lead.
- Parent voiceA testimonial from a parent, used with permission.
6 · Admissions
Places, visits and enquiries
A short form and every contact detail on one page.
- Place enquiry formParent name, email, child's age and preferred start date, sent to your inbox.
- Nursery detailsAddress, phone and email beside the form.
- Opening hoursYour daily hours and any Saturday or holiday cover.
- Room to growFees, funded hours, a waiting-list form and visit booking can be added as extra sections.
7 · Features
Everything this design includes
Visit and place buttons
"Book a visit" in the header and hero, with "Our rooms" one tap away.
Rooms and sessions
A catalogue with filters and a page for each age group or session.
Staff profiles
Manager and key workers with photos and roles.
Place enquiry form
Sent straight to your inbox, with hours and address alongside.
Inspection and policies
Space for your latest inspection report, safeguarding and policies.
Newsletter sign-up
A footer form for open days and news.
Minimal, friendly typography
Poppins throughout, with orange and teal accents on cream.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Parents usually look for a nursery on their phone, often with a child on their lap. On a small screen the menu folds into one button, cards stack into one column, and "Book a visit" and click-to-call are easy to tap with one hand.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses soft cream, slate, warm orange and teal with Poppins for headings and text. We change the logo, colours, fonts, photos and copy to match your nursery, and build every page the way Google, Maps and AI assistants prefer.
SEO: Google and Maps
- A page for each room, session and site
- Titles, descriptions and ChildCare / Preschool structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries that ChatGPT, Gemini and Perplexity can quote
- Consistent facts: age range, hours, address and inspection details
- FAQ written around the questions parents ask
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- nursery near me
- day nursery [city]
- preschool [city]
- baby room nursery [city]
- funded childcare hours
- outstanding nursery [city]
- nursery fees [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Little Explorers Nursery: questions and answers
How much does a nursery website cost with Penta Services?
The Little Explorers design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Little Explorers Nursery a real nursery?
No. Little Explorers Nursery is a fictional sample brand used to show the design. The sample cards, staff names, figures and quotes in the preview are placeholders and are replaced with your nursery's own before launch.
Can parents book a visit or ask about a place online?
Yes. "Book a visit" leads to a short enquiry form with the child's age and preferred start date that reaches your inbox. A booking calendar or waiting-list form can be added.
Can the nursery website show our rooms, sessions and funded hours?
Yes. The sample already shows rooms and clubs such as Baby Room, Toddler Room and Pre-school with funded hours. We replace them with your own rooms and sessions, each with its own page, and fees and funded hours can have their own section.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, rooms, sessions, staff details, policies and photos.
Is the website built for Google and AI search?
Yes. Rooms and sites get their own pages with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
How do you handle children's photos?
We only publish photos of children when you confirm parents have given consent, and we can use photos of rooms and activities without faces instead.
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Concept design shown with a fictional brand and sample content.