Contents
1 · At a glance
Shoppers trust a skincare brand before they put it on their face
People buying skincare online read ingredient lists, check sizes and skin types, look for real reviews and want a safe, quick checkout. A cluttered shop or a slow phone checkout makes them close the tab and buy a brand they already know.
What customers check before choosing
- Is this right for my skin type, and what is in it?
- What size is it, and how long will it last?
- Do other buyers rate it, and can I return it?
- Can I pay quickly and get it delivered fast?
What this website gives you
- A minimal ivory, black and warm-tan look with plenty of white space
- Product cards that show size and skin type under each name
- Star ratings and verified-buyer reviews on product pages
- A short checkout with cards, Apple Pay, Google Pay and PayPal
2 · Home
The homepage, section by section
The homepage shows in five seconds what your brand makes, why it is different and where to start shopping. The sections are filled with your own products, story and photos.
- Announcement barA slim strip for your delivery offer or launch news, above every page.
- Minimal heroYour headline and promise in Cormorant Garamond, with "Shop the collection" and "New arrivals" buttons.
- Three promisesReturns, secure checkout and dispatch times, set to your real policies.
- Best sellersSix product cards with size or skin-type notes, a "Bestseller" tag and a "View all" link.
- Brand story and numbersWhere your formulas come from, with customer and review figures you confirm.
- Customer reviewA star rating and a quote from a verified buyer.
- Newsletter offerAn email sign-up with your welcome discount, linked to your mailing tool.
3 · Shop
The shop: your full range
Shoppers browse by need. The shop page sorts your range into clear tabs, so a serum or a gift set is two taps away.
- Collection tabsAll, new in, best sellers, gift sets and sale, or your own groups such as cleansers, serums and SPF.
- Sort menuFeatured, newest or price, so people find what they want quickly.
- Product gridPhoto, name, size and price on every card, with tags for best sellers.
- PaginationNumbered pages keep a large range tidy and fast.
4 · Product page
Product pages that answer skin questions
This is where the buying decision happens. Each product page holds the details a careful skincare buyer looks for.
- Size and skin typeA small line above the name, such as volume and the skin types it suits.
- Rating and reviewsStar rating and review count, drawn from real customer reviews.
- Description and add to bagBenefits, key ingredients and how to use, next to the price and the buy button.
- Save for laterA heart button that adds the product to a wishlist.
- You may also likeThree related products to build a routine.
5 · Basket & checkout
Basket and checkout
A short, clear checkout is the biggest single win for a beauty store on phones.
- Basket with quantitiesEach item with its size note and simple minus and plus buttons.
- Delivery detailsName, email, address and postcode in one short form.
- Order summary and discount codeSubtotal, delivery, a code box for offers such as a welcome discount, and the total.
- Payment optionsVisa, Mastercard, Apple Pay, Google Pay and PayPal, with your returns promise underneath.
6 · About
About the brand
Skincare buyers want to know who makes the products and how. The about page tells that story.
- Founder storyHow the brand started and what it stands for, in your own words.
- Key numbersCustomers, average review and delivery time, shown only with figures you confirm.
- Team cardsFour profiles, for example founder, formulation, operations and customer care.
- Review and sign-upA customer quote and the newsletter offer to close the page.
7 · Features
Everything this design includes
Product catalogue with filters and search
Up to 250 products on the E-commerce Store package, grouped by range, concern or skin type.
Fast mobile checkout
Cards, Apple Pay, Google Pay and PayPal on one short page.
Bundles, sets and subscriptions
Discovery sets, gift boxes and repeat orders for products people reorder.
Discount codes
Welcome codes, seasonal offers and free-delivery thresholds.
Product reviews
Star ratings and verified-buyer reviews on each product.
Abandoned-basket emails
A reminder to shoppers who leave items in the basket.
Shipping, tax and currency rules
UK and international delivery zones, VAT and more than one currency if you need them.
Minimal, elegant type
Cormorant Garamond headings with Montserrat text for a quiet, premium feel.
8 · Mobile
Designed for the phone first
Most skincare is bought on a phone, often after seeing a post on Instagram or TikTok. On a small screen the product grid becomes two neat columns, the bag stays in the header, and Apple Pay and Google Pay let a customer finish the order in a few taps. Images are compressed so pages open quickly on 4G.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses ivory, soft black, warm tan and blush, with Cormorant Garamond and Montserrat. We change the logo, colours, fonts, photos and copy to match your brand, and build every product page the way Google, Google Shopping and AI assistants prefer.
SEO: Google and Maps
- A page for every product and range, such as "vitamin C serum for dull skin"
- Titles, descriptions and Product, Offer and Review structured data
- Breadcrumbs and clean addresses for every category
- Fast pages with strong Core Web Vitals
GEO: AI search
- Clear product answers: what it does, who it suits, how to use it
- Consistent brand, ingredient and price facts across every page
- FAQ written around real skincare buying questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- best hydrating serum for dry skin
- vegan skincare UK
- small batch skincare brand
- vitamin C serum for dull skin
- skincare gift set
- fragrance-free moisturiser
- SPF 50 for sensitive skin
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: E-commerce Store
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed e-commerce hosting with SSL and CDN, sized for your catalogue
- Business email server with 10 mailboxes on your domain
- Daily backups, uptime and security monitoring
- Store platform, payment and plugin updates
- 10 hours of store changes a month (products, banners, promotions)
- Monthly sales and performance summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Noir Skincare: questions and answers
How much does a skincare brand website cost with Penta Services?
The Noir Skincare design costs £79 setup and £44 a month as a Ready Site on the E-commerce Store package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Noir Skincare a real brand?
No. Noir Skincare is a fictional sample brand used to show the design. The products, prices, reviews, team and figures are placeholders and are replaced with your own before launch.
How many products can I sell?
The E-commerce Store package covers up to 250 products, with sizes and variants, sets and gift boxes. If your range is larger, we quote for it.
Can customers subscribe to repeat orders?
Yes. Products people reorder, such as cleansers and SPF, can be offered as subscriptions, and you can sell discovery sets and bundles at their own price.
How long does it take to launch?
Usually 4–10 weeks from when we receive your logo, product photos, descriptions, ingredients, prices and delivery rules.
Can I show ingredient lists and skin types?
Yes. Each product page has room for key ingredients, the full ingredient list, how to use it and the skin types it suits. You confirm every claim, and we avoid medical promises.
Is the store built for Google and AI search?
Yes. Every product has its own page with Product and Review structured data, the FAQ answers real buyer questions and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.