Contents
1 · At a glance
Coffee lovers want fresh beans without having to remember
People who buy speciality coffee online compare origin, roast level, grind and freshness, then look for a simple way to get the next bag on time. A shop that hides the subscription, or makes changing it hard, sells one bag instead of a year of deliveries.
What customers check before choosing
- Where is it from, how is it roasted and how does it taste?
- Can I choose beans or ground for my brewer?
- How often will it arrive, and can I pause or skip?
- Is it roasted fresh and dispatched quickly?
What this website gives you
- A warm cream, espresso-brown and amber look with a split-screen hero
- Product cards with weight and roast level under each coffee
- A subscription product with its delivery frequency shown
- Brew kit, decaf and blends side by side
2 · Home
The homepage, section by section
The homepage tells a visitor what you roast, how fresh it is and how the subscription works. Each section is filled with your own coffees and story.
- Announcement barA strip for your delivery offer or a new single origin.
- Split-screen heroYour headline in DM Serif Display on one side and a photo on the other, with "Shop the collection" and "New arrivals".
- Trust numbersCustomers, average review and delivery time, shown only with figures you confirm.
- Three promisesReturns, secure checkout and dispatch times, set to your roasting schedule.
- Best sellersSix cards such as blends, single origins, decaf, brew kit and the subscription.
- Roastery storyHow and where you roast, with a link to new arrivals.
- Review and newsletterA verified-buyer quote and an email sign-up with your welcome offer.
3 · Shop
The shop: coffees, subscriptions and kit
The shop page keeps beans, subscriptions and equipment easy to find.
- Collection tabsAll, new in, best sellers, gift sets and sale, or your own groups such as single origin, blends, decaf and equipment.
- Sort menuFeatured, newest or price.
- Product gridPhoto, name, weight and roast level and price on every card.
- PaginationNumbered pages as your range grows.
4 · Product page
Product pages for each coffee
Each coffee page gives the details a speciality buyer looks for before ordering.
- Weight and roast lineA short note above the name, such as 250 g, medium roast.
- Rating and reviewsStar rating and review count from real customer reviews.
- Description and add to bagOrigin, tasting notes and brewing advice next to the price; grind and frequency options can be set per product.
- Save for laterA heart button that adds the coffee to a wishlist.
- You may also likeThree related products, such as a brewer or another origin.
5 · Basket & checkout
Basket and checkout
A short checkout makes the first order, and the subscription that follows, easy.
- Basket with quantitiesEach item with its weight or kit note and minus and plus buttons.
- Delivery detailsName, email, address and postcode in one short form.
- Order summary and discount codeSubtotal, delivery, a code box for first-bag or gift offers, and the total.
- Payment optionsVisa, Mastercard, Apple Pay, Google Pay and PayPal, with your returns promise underneath.
6 · About
About the roastery
Speciality coffee buyers like to know who roasts their beans.
- Roastery storyHow you started, where you source and how you roast.
- Key numbersCustomers, average review and delivery time, using figures you confirm.
- Team cardsFour profiles, for example head roaster, sourcing, operations and customer care.
- Review and sign-upA customer quote and the newsletter offer.
7 · Features
Everything this design includes
Coffee subscriptions
Repeat deliveries at the frequency you offer, such as every one, two or four weeks.
Product options
Weight, grind and roast choices on each coffee.
Catalogue with filters
Up to 250 products on the E-commerce Store package, grouped by origin, roast or brew method.
Fast mobile checkout
Cards, Apple Pay, Google Pay and PayPal on one short page.
Gift sets and discount codes
Gift boxes, bundles, first-bag offers and free-delivery thresholds.
Product reviews
Star ratings and verified-buyer reviews on each coffee.
Abandoned-basket emails
A reminder to shoppers who leave beans in the basket.
Warm editorial type
DM Serif Display headings with Poppins text.
8 · Mobile
Designed for the phone first
Coffee is often reordered on a phone, the moment the bag runs low. On a small screen the split-screen hero stacks, products sit in two columns, the bag stays in the header and Apple Pay or Google Pay complete the order in a few taps.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses cream, espresso brown and an amber accent, with DM Serif Display and Poppins. We change the logo, colours, fonts, photos and copy to match your roastery, and build every coffee page the way Google, Google Shopping and AI assistants prefer.
SEO: Google and Maps
- A page for every coffee, blend and piece of kit
- Titles, descriptions and Product, Offer and Review structured data
- Breadcrumbs and clean addresses for every category
- Fast pages with strong Core Web Vitals
GEO: AI search
- Clear coffee facts: origin, process, roast and tasting notes
- Consistent subscription terms, prices and delivery days
- FAQ written around real subscription and brewing questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- coffee subscription UK
- fresh roasted coffee beans delivered
- speciality coffee roasters [city]
- best decaf coffee beans
- coffee gift subscription
- pour-over coffee kit
- Ethiopian coffee beans
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: E-commerce Store
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed e-commerce hosting with SSL and CDN, sized for your catalogue
- Business email server with 10 mailboxes on your domain
- Daily backups, uptime and security monitoring
- Store platform, payment and plugin updates
- 10 hours of store changes a month (products, banners, promotions)
- Monthly sales and performance summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Grind Coffee Roasters: questions and answers
How much does a coffee subscription website cost with Penta Services?
The Grind design costs £79 setup and £44 a month as a Ready Site on the E-commerce Store package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Grind Coffee Roasters a real roastery?
No. Grind Coffee Roasters is a fictional sample brand used to show the design. The coffees, prices, reviews, team and figures are placeholders and are replaced with your own before launch.
Can customers subscribe and choose how often coffee arrives?
Yes. We set up subscription products with the frequencies you offer, and customers can choose beans or ground coffee where you offer both.
Can I sell brewing kit and gift sets as well?
Yes. Equipment, gift boxes and bundles sit alongside your coffees. The E-commerce Store package covers up to 250 products.
How long does it take to launch?
Usually 4–10 weeks from when we receive your logo, coffee details, photos, prices, subscription plans and delivery rules.
Can I show origin and tasting notes?
Yes. Each coffee page has room for origin, farm or co-op, process, roast level, tasting notes and brewing advice.
Is the store built for Google and AI search?
Yes. Every coffee has its own page with Product structured data, the FAQ answers real buyer questions and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.