Contents
1 · At a glance
Clients hire a studio by its work, then by how easy it is to brief
A founder or marketing lead looking for a designer scans the portfolio first. They want to see work like theirs, understand what you do and who does it, and send a brief without a long back-and-forth. A slow or cluttered portfolio hides good work.
What customers check before choosing
- Have they done work like ours, in our sector?
- Which disciplines do they cover: identity, web, print?
- Who is on the team, and how do they work?
- How do we brief them, and will they fit our budget?
What this website gives you
- A minimal white, black and signal-red look that puts the work first
- A homepage grid of six selected projects
- A work page with filters by discipline and a page for every project
- A contact form with a budget field that pre-qualifies enquiries
2 · Home
The homepage, section by section
The homepage shows your best work and your next step within five seconds, with nothing in the way.
- Statement heroA large typographic headline, a one-line description and "Start a project" and "View work" buttons, with a scroll cue.
- Trusted-by stripClient names or logos, shown only with their permission.
- Selected workSix project cards with client, project type, year and discipline tag, and a "View all" link.
- Why the studioThree numbered disciplines, such as brand identity, digital design and art direction.
- About blockA short studio story beside a key figure such as projects delivered.
- Quote and call to actionA client quote you are allowed to use, then "Have a project in mind?" and a "Start a project" button.
3 · Work
The work page
Visitors find the projects that match their need in a couple of taps.
- Discipline filtersAll, Branding, Web, Print and Film, or the categories you use.
- Project gridLarge images that open each project page.
- Call to actionA "Start a project" button after the grid.
4 · Project page
A page for every project
Each project page tells the story behind the work, and it is the page Google and AI assistants show for searches about your speciality.
- Project headerClient name, project type, year and discipline tag.
- The storyThe brief, your approach and the outcome, in plain words and large images.
- What we didThe disciplines used on the project, such as identity, digital and art direction.
- Start a project and saveA "Start a project" button and a save button for visitors to come back later.
- You may also likeThree related projects that keep visitors browsing.
5 · About
About the studio
The about page shows the people and principles behind the work.
- Studio storyWho you are, what you believe good design is and how you work.
- Key numbersProjects delivered, awards and countries, using only figures you confirm.
- Team cardsPhoto, name and role for each person, such as creative director, designer, photographer and motion designer.
- Quote and call to actionA client quote and a "Start a project" button.
6 · Contact
Project enquiries
A short brief form that gives you what you need to reply well.
- Brief formName, email, budget and "Tell us about your project", sent to your inbox.
- Studio detailsAddress, phone, email and opening hours.
- Footer newsletterAn email sign-up and links to Instagram, LinkedIn and other profiles.
7 · Features
Everything this design includes
Filterable portfolio
Work grouped by discipline, with a filter bar on the work page.
Project case-study pages
Brief, process and outcome for each project, with related work.
Budget field on enquiries
Briefs arrive with a budget, so you can prioritise replies.
Journal
A space for process notes, launches and studio news that brings search traffic.
Images and video optimised
Large visuals compressed and lazy-loaded so the portfolio stays fast.
Instagram and Behance links
Your social and portfolio profiles linked from every page.
Minimal typography
Space Grotesk throughout, with a single red accent.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Clients often first see your work on a phone, shared in a message or found on Instagram. On a small screen the project grid becomes one large image per row, filters scroll sideways, the menu folds into one button and "Start a project" stays within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, black and a signal-red accent with Space Grotesk. We change the logo, colours, fonts, images and copy to match your studio, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each project and each discipline you offer
- Titles, descriptions and ProfessionalService / CreativeWork structured data
- Google Business Profile set up and linked
- Image alt text, compressed images and strong Core Web Vitals
GEO: AI search
- Answer-first summaries of what the studio does that ChatGPT, Gemini and Perplexity can quote
- Consistent studio name, location and services across the web
- FAQ written around real client questions about cost and process
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- design studio [city]
- brand identity designer [city]
- graphic designer near me
- logo and branding studio
- packaging design agency UK
- how much does a brand identity cost
- web design studio [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Studio Lumen: questions and answers
How much does a design studio website cost with Penta Services?
The Studio Lumen design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Studio Lumen a real design studio?
No. Studio Lumen is a fictional sample brand used to show the design. The projects, team, figures and quotes are samples and are replaced with your own work before launch.
Can we add and update projects ourselves?
You send us new projects with images and a short text, and we add them as part of the updates included in the monthly fee. Each project gets its own page and appears in the filtered work grid.
Can clients send a brief with a budget?
Yes. The contact form asks for name, email, budget and a project description, and sends it to your inbox. The "Start a project" button on every page leads there.
Will large portfolio images slow the design studio website down?
No. Images are resized, compressed to modern formats and loaded as visitors scroll, so the portfolio stays fast on phones.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, project images, texts and team details.
Is the website built for Google and AI search?
Yes. Every project and discipline has its own page with structured data and alt text, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.