Contents
1 · At a glance
People book a photographer whose pictures already feel like theirs
A couple planning a wedding or a brand planning a shoot looks at portfolios for hours. They want to see full stories, not single shots, get a sense of the person behind the camera and check availability without fuss. A slow, cluttered site makes beautiful photos look ordinary.
What customers check before choosing
- Do the photos match the style we want?
- Have they shot a wedding or project like ours?
- Who is the photographer, and will we get on?
- Are they free on our date, and roughly what does it cost?
What this website gives you
- A dark, cinematic look in charcoal, warm white and soft gold
- A homepage grid of six featured stories
- A work page with category filters and a page for every story
- An enquiry form with a date field, linked from every page
2 · Home
The homepage, section by section
The homepage lets your photographs speak first and keeps the next step in view.
- Bold heroA full-bleed image on a dark background, your line, such as "Light, emotion and quiet moments", and "Check my availability" and "View portfolio" buttons.
- Key figuresThree numbers; the sample shows years behind the camera, weddings photographed and how soon preview images arrive. We use only figures you confirm.
- Featured inNames of publications, venues or brands you have worked with, shown only with permission.
- Recent shootsSix story cards with title, type, year and category, such as weddings, landscape and commercial, and a "View all" link.
- About and why bookA short introduction and three numbered specialities; in the sample, portraits, weddings, and editorial & commercial.
- Quote and call to actionA client quote you are allowed to use, then a "Check my availability" button.
3 · Work
The work page
Visitors find the kind of photography they need in one tap.
- Category filtersFive filters, relabelled to your work; the sample shows All, Portraits, Weddings, Editorial and Commercial.
- Story gridLarge images that open each story page.
- Call to actionA "Check my availability" button after the grid.
4 · Project page
A page for every story
A wedding or shoot told as a full story sells far better than a single image, and gives Google and AI assistants a page to show for searches like "wedding photographer [venue]".
- Story headerTitle, type, year and category; the sample story is a wedding, "Clara & Ben", 2026.
- The storyA short text about the day or the brief, with a full gallery.
- What was includedThree short blocks; the sample shows portraits, weddings, and editorial & commercial, and they can describe coverage, style and deliverables instead.
- Check availability and saveA "Check my availability" button and a save button so visitors can come back.
- You may also likeThree related stories that keep people browsing.
5 · About
About the photographer
Clients book a person. The about page shows who you are and how you work.
- Your storyHow you started, your style and what a shoot with you feels like.
- Key numbersYears behind the camera, weddings photographed and preview turnaround, using only figures you confirm.
- Team cardsYou plus your team; the sample shows a second shooter, a retoucher and a studio manager, or it can show just you.
- Quote and call to actionA client quote and a "Check my availability" button.
6 · Contact
Enquiries and bookings
A short enquiry form so couples and clients can ask about a date in under a minute.
- Enquiry formName, email, date and "Tell me about your shoot", sent to your inbox.
- Studio detailsAddress, phone, email and opening hours, or "by appointment".
- Footer newsletterAn email sign-up and links to Instagram and other profiles.
7 · Features
Everything this design includes
Full-screen galleries
Large images on a dark background, the way photographs look best.
Story pages
Each wedding or shoot as its own page with text and gallery.
Category filters
Weddings, portraits, editorial or your own categories.
Enquiry form with date
Enquiries arrive with the shoot date and details.
Journal
Recent weddings, venue guides and tips that bring search traffic.
Images optimised for speed
Resized, compressed and lazy-loaded so galleries open quickly.
Instagram links
Your Instagram and other profiles linked from every page.
Elegant typography
Cormorant Garamond headings with Montserrat text.
Accessible and fast
Readable contrast on the dark theme, keyboard navigation and quick loading.
8 · Mobile
Designed for the phone first
Most couples and clients find a photographer on Instagram and open the website on their phone. On a small screen galleries fill the width, images load as you scroll, the dark theme keeps photos vivid, and "Check my availability" stays within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses a near-black background, warm white text and a soft gold accent with Cormorant Garamond and Montserrat. We change the logo, colours, fonts, photos and copy to match your style, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each story, venue and type of photography
- Titles, descriptions and LocalBusiness / ImageGallery structured data
- Google Business Profile set up and linked
- Descriptive alt text, compressed images and strong Core Web Vitals
GEO: AI search
- Answer-first summaries of your style, area and services that ChatGPT, Gemini and Perplexity can quote
- Consistent name, area covered and contact details across the web
- FAQ written around real couple and client questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- wedding photographer [city]
- portrait photographer near me
- family photographer [city]
- editorial photographer London
- wedding photographer [venue]
- how much does a wedding photographer cost
- headshot photographer [city]
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Ava Reyes Photography: questions and answers
How much does a photography portfolio website cost with Penta Services?
The Ava Reyes design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Ava Reyes a real photographer?
No. Ava Reyes Photography is a fictional sample brand used to show the design. The images, projects, figures and quotes are samples and are replaced with your own work before launch.
Can couples and clients enquire about a date online?
Yes. "Check my availability" on every page opens the enquiry form with name, email, date and shoot details, sent to your inbox. We can also link a booking or client-gallery tool you already use.
Will large photos slow my photographer website down?
No. Every image is resized, compressed to a modern format and loaded as visitors scroll, so galleries stay sharp and fast, even on 4G.
Can I show wedding, portrait and commercial work separately?
Yes. The work page has category filters, and each wedding or shoot gets its own story page that can rank for the venue or type of photography.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, selected galleries, texts and contact details.
Is the website built for Google and AI search?
Yes. Stories and services get their own pages with structured data and alt text, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.