Contents
1 · At a glance
Readers find a recipe on Google, then decide in seconds whether to stay
Most food blog visits start with a search for a dish. The reader wants the recipe, the cooking time and a sense that the cook knows what they are doing. If the page is slow, cluttered or hard to read on a phone in the kitchen, they go back to the results and never come back.
What customers check before choosing
- Is this the recipe I searched for, and how long will it take?
- Does the cook seem trustworthy and experienced?
- Is the page easy to read with flour on my hands?
- Are there more recipes like this one worth saving?
What this website gives you
- A classic cream, terracotta and honey look that feels like a cookbook
- Recipe categories such as Recipes, Baking, Seasonal and Gear as filter buttons
- Reading time and author on every recipe card
- A newsletter sign-up on the homepage, under every article and in the footer
2 · Home
The homepage, section by section
The homepage shows in five seconds what you cook, how often you publish and how to get your recipes by email.
- Hero with two actionsA "New stories every week" kicker, your headline and promise, and "Subscribe" and "Latest posts" buttons, with a reader rating badge and newsletter count.
- Featured-in stripNames or logos of publications, brands or partners you have worked with, shown only with their permission.
- Latest storiesSix recipe cards with category, reading time and author, and a "View all" link to the archive.
- Meet the cookA short "Hello, I'm…" introduction with three promises and figures such as readers, recipes published and how often you post.
- Why readers subscribeThree numbered promises, for example a Sunday newsletter, honestly tested recipes and kit, and a community of readers.
- Reader quote and newsletter bandA quote from a real reader, then a closing "Get new stories in your inbox" sign-up.
3 · Articles
Recipe archive
The articles page lets readers browse every recipe by category instead of scrolling an endless feed.
- Breadcrumb and introA clear page title and one line about what readers will find.
- Category filtersButtons such as All, Recipes, Baking, Seasonal and Gear, or your own courses, cuisines and diets.
- Sort menuFeatured first, or newest first.
- Recipe card gridNine cards per page with photo, category, title, reading time and author.
- PaginationNumbered pages so older recipes stay easy to reach and to index.
4 · Article page
The recipe page
Each article page is laid out for reading, with large type and generous spacing in Playfair Display and Lora.
- Article headerCategory and reading time, the recipe title, your name and the publish date.
- Story and methodYour introduction, ingredients, steps and photos, set in readable paragraphs and highlighted blocks.
- Pull quoteA short highlighted line that breaks up longer posts.
- Keep readingThree related recipes so readers move on to the next dish.
- Newsletter bandA sign-up at the end of every post, when readers trust you most.
5 · About
About the cook
The about page tells readers who is behind the recipes and why they can trust them.
- Your storyWho you are, how you learned to cook and what the blog is about.
- Key figuresReaders, recipes and posting frequency, using only figures you confirm.
- TeamFour profile cards for an editor, photographer and contributors, or just you.
- Reader quoteA short testimonial from a real reader or subscriber.
6 · Contact
Contact and collaborations
One page for reader questions, brand partnerships and press requests.
- Contact formName, email, subject and message, sent to your inbox.
- Your detailsEmail and, if you want, a business address and phone number.
- HoursWhen you reply to messages, or remove the block if you prefer.
7 · Features
Everything this design includes
Recipe categories and tags
Courses, cuisines, seasons or diets as filter buttons, so readers find the next recipe fast.
Newsletter sign-up
Forms on the homepage, under each post and in the footer, connected to a tool such as Mailchimp, Kit or MailerLite.
Lead magnet
Offer a free recipe card or seasonal meal plan in return for an email address.
Related recipes
"Keep reading" cards under every post keep readers on the site.
Ad and affiliate placements
Space for ads and kitchen-kit affiliate links, clearly labelled so readers know.
Reading time and bylines
Every card and post shows the category, reading time and author.
Recipe structured data
Recipe and Article markup so Google can show your dishes as rich results.
Cookbook-style typography
Playfair Display headings with Lora text for a warm, editorial feel.
Accessible and fast
Readable contrast, keyboard navigation and compressed photos that load quickly on phones.
8 · Mobile
Designed for the phone first
Most recipes are read on a phone propped up on the kitchen counter. On a small screen the menu folds into one button, recipe cards stack in a single column, text stays large and readable, and the subscribe button is always within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses warm cream, dark brown, terracotta and a honey accent with Playfair Display and Lora. We change the logo, colours, fonts, photos and copy to match your blog, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A clean URL and archive page for every recipe category
- Titles, descriptions and Recipe / BlogPosting structured data
- Fast pages with compressed food photos and strong Core Web Vitals
- XML sitemap and internal links between related recipes
GEO: AI search
- Answer-first recipe summaries with times and servings that ChatGPT, Gemini and Perplexity can quote
- A clear author page that shows who tested the recipes
- FAQ blocks on posts around real cooking questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- easy weeknight dinner recipes
- sourdough for beginners
- seasonal recipes UK
- best food blogs to follow
- how to start a food blog
- one-pot recipes for families
- vegetarian Sunday lunch ideas
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
The Slow Kitchen: questions and answers
How much does a food blog website cost with Penta Services?
The Slow Kitchen design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is The Slow Kitchen a real food blog?
No. The Slow Kitchen is a fictional sample brand used to show the design. The author, recipes, reader numbers, rating and quote are samples and are replaced with your own content before launch.
Can you move my existing recipes onto the new blog?
Yes. We can bring over the recipes and photos from your current blog and keep their addresses or redirect them, so you don't lose search traffic. We confirm the number of posts with you before we start.
Will my recipes show as rich results on Google?
We add Recipe structured data with times, servings and ingredients, which is what Google uses for recipe rich results. Google decides what it shows, so we don't guarantee rankings or rich results, but we report progress every month.
Can I grow a newsletter and earn from the blog?
Yes. Sign-up forms sit on the homepage, under every post and in the footer, and can connect to your email tool. There is space for clearly labelled ads and affiliate links to kitchen kit.
How do new recipes get published?
Updates are included in the monthly fee, so you can send us new recipes and photos to publish. If you want to publish on your own, tell us before we start and we confirm the best setup.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, about text, recipe categories and your first recipes with photos.
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Concept design shown with a fictional brand and sample content.