Contents
1 · At a glance
People only take money advice from a source they trust
Readers searching for help with saving, debt or pensions are often anxious and wary of hype. They look for plain explanations, a named author, clear disclosures and no pressure to buy. A loud, ad-heavy site makes even good advice look untrustworthy.
What customers check before choosing
- Who wrote this, and do they know what they are talking about?
- Is it explained simply, for someone like me?
- Is it honest about affiliate links and risks?
- Is there a clear next guide for my situation?
What this website gives you
- A minimal white, deep navy and teal look with a yellow accent that feels calm
- Topic filters such as Saving, Investing, Debt and Pensions
- Reading time and author on every guide
- A newsletter sign-up on the homepage, under every guide and in the footer
2 · Home
The homepage, section by section
The homepage shows in five seconds which money topics you cover and how to get your guides by email.
- Minimal heroAn "Independent money guides" kicker, your headline and promise, "Subscribe" and "Latest posts" buttons, and a scroll cue.
- Featured-in stripNames or logos of publications or partners that have featured you, shown only with their permission.
- Latest storiesSix guide cards with topic, reading time and author, and a "View all" link.
- Why readers subscribeThree numbered promises; the sample shows a weekly money tip, no paid placements without saying so, and free tools such as a budget planner, which you replace with what you really offer.
- Meet the authorA short introduction ("Money, explained without the jargon" in the sample) with a general-guidance note and figures such as readers and guides published, using only numbers you confirm.
- Reader quote and newsletter bandA quote from a real reader, then a closing "Get smarter with money every week" sign-up.
3 · Articles
Guides by topic
The articles page turns your back catalogue into a money library organised by life stage and topic.
- Breadcrumb and introA clear page title and one line about what you cover.
- Topic filtersButtons such as All, Saving, Investing, Debt and Pensions, or your own topics.
- Sort menuFeatured first, or newest first.
- Guide card gridNine cards per page with image, topic, title, reading time and author.
- PaginationNumbered pages so evergreen guides stay easy to find and to index.
4 · Article page
The guide page
Each article page is built for calm, focused reading, with Space Grotesk headings and Lora text.
- Article headerTopic and reading time, the guide title, the author and the publish date.
- Guide bodyPlain-English explanations with highlighted blocks for key points, examples and warnings.
- Disclosure and risk noticeSpace for your "not financial advice" note, affiliate disclosure and risk warnings, in the wording you approve.
- Keep readingThree related guides so readers take the next step.
- Newsletter bandA sign-up at the end of every guide.
5 · About
About the author
The about page shows who is behind the advice and why readers can trust it.
- Your storyYour background, your approach to money and who the site is for.
- CredentialsQualifications or experience you hold, published only as you confirm them.
- Key figuresReaders, guides and posting frequency, using only figures you confirm.
- TeamFour profile cards for an editor and specialist writers, in the sample personal finance, investing and data and charts, or just you.
6 · Contact
Contact and press
One page for reader questions, media requests and partnership enquiries.
- Contact formName, email, subject and message, sent to your inbox.
- Your detailsEmail and, if you want, a business address and phone number.
- HoursWhen you reply to messages, or remove the block if you prefer.
7 · Features
Everything this design includes
Topic categories
Saving, investing, debt, pensions or your own topics as filter buttons.
Newsletter sign-up
Forms on the homepage, under each guide and in the footer, connected to a tool such as Mailchimp, Kit or MailerLite.
Lead magnet
Offer a free budget template or checklist in return for an email address.
Disclosures
Space for affiliate disclosures, a "not financial advice" note and risk warnings in your approved wording.
Ad and affiliate placements
Clearly labelled spaces for ads and comparison or affiliate links.
Related guides
Three "Keep reading" cards under every article.
Article structured data
Article markup with author and dates, plus FAQPage on guides with questions.
Calm, modern typography
Space Grotesk headings with Lora text, clear and easy to trust.
Accessible and fast
Readable contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Many readers check money questions on their phone, at the moment a bill or decision lands. On a small screen the menu folds into one button, guide cards stack in one column, highlighted key points stay readable, and the subscribe button is always within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, deep navy, teal and a yellow accent with Space Grotesk and Lora. We change the logo, colours, fonts, photos and copy to match your brand, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A clean URL and archive page for every money topic
- Titles, descriptions and Article / FAQPage structured data
- A strong author page and dates on every guide, which matter for money topics
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of each guide that ChatGPT, Gemini and Perplexity can quote
- Named author with experience, consistent across the site and social profiles
- FAQ blocks around real money questions
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- how to build an emergency fund
- ISAs explained
- how to pay off debt faster
- index funds for beginners UK
- how to start a pension
- budgeting tips that work
- best personal finance blogs UK
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
FinWise: questions and answers
How much does a personal finance blog website cost with Penta Services?
The FinWise design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is FinWise a real finance magazine?
No. FinWise is a fictional sample brand used to show the design. The author, guides, reader numbers and quote are samples and are replaced with your own content before launch.
Can the site show risk warnings and affiliate disclosures?
Yes. Each guide has space for a "not financial advice" note, affiliate disclosures and risk warnings. We publish the wording you give us; you stay responsible for making sure your content follows the financial promotion rules that apply to you, such as the FCA's in the UK.
Can I grow a newsletter from the personal finance blog?
Yes. Sign-up forms sit on the homepage, under every guide and in the footer, and can connect to your email tool. A free budget template or checklist can be offered as a lead magnet.
Can you move my existing articles?
Yes. We can bring over your guides and keep their addresses or redirect them, so you don't lose search traffic. We confirm the number of posts with you before we start.
How do new guides get published?
Updates are included in the monthly fee, so you can send us new guides to publish. If you want to publish on your own, tell us before we start and we confirm the best setup.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, about text, topics and your first guides.
Is the site built for Google and AI search?
Yes. Topics get their own archive pages, guides carry author and date details with structured data, answers are written so AI assistants can quote them and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.