Contents
1 · At a glance
People decide whether to download a fitness app before they reach the store
Someone who hears about your app searches for it, opens your website and decides in seconds whether it suits their level, their goals and their budget. A store listing alone can't explain your training method, your plans or how you treat health data. A clear app website does, and it sends them to the right store with one tap.
What customers check before choosing
- Will this app suit my goals and my fitness level?
- What do the screens look like, and is it easy to use?
- What is free, and what does Premium cost?
- Does it work with my phone and my watch, and is my data private?
What this website gives you
- A bold dark look with an electric-green accent that feels energetic
- App Store and Google Play buttons in the hero and the closing band
- Six features, each shown on its own phone screen
- Plans, FAQ and a help centre that answer questions before support does
2 · Home
The homepage, section by section
The homepage says in five seconds what the app does, shows it on a phone and puts the download buttons in reach.
- Hero with store buttonsA kicker for your latest news, such as a new watch app, your headline and promise, App Store and Google Play buttons and a rating badge, beside a phone showing the app's home screen.
- Feature tickerA moving strip that lists your main features, such as personal plans, live tracking and guided video.
- Phone showcaseA large phone screen with a workout card and three headline figures, used only with numbers you can verify.
- Three feature storiesNumbered rows that pair a feature with a real screen from your app, alternating left and right.
- What users sayThree short reviews with names and towns, taken from real users with their permission.
- Get the app bandA closing block with your promise and both store buttons.
- FooterMenu, social links, contact details and a newsletter sign-up.
3 · Features
Features page
The features page walks a visitor through the app one feature at a time, the way a good store listing should but rarely does.
- Page headerA short promise and a phone screen, so the page makes sense even to someone who lands on it from search.
- Six numbered feature rowsFor example personal plans, live tracking, guided video, progress insights, wearable sync and community challenges, each with its own screen and the other features listed beside it.
- Everything in one appA summary grid of all six features with one line each.
- Download call to actionStore buttons at the end of the tour, when interest is highest.
4 · Screenshots
Screenshots page
People want to see the app before they install it. This page shows your real screens in phone frames.
- Screen galleryFour phone screens, each labelled with an app tab such as Today, Workouts, Progress and Profile.
- Real app contentWe use your own screenshots or exported designs, not stock images.
- User reviewsA rating badge and three short reviews from real users.
- Get the appBoth store buttons and a final phone preview.
5 · Pricing
Plans and subscriptions
Clear plans remove the biggest doubt before a download: what is free and what costs money.
- Three plan cardsFor example Free, Premium and Family, with the most popular plan highlighted and three benefits each.
- Plan buttons"Start free trial" and "Contact sales" buttons that link to your store listing, sign-up page or contact form.
- Trusted-by stripGym, partner or press logos, shown only with permission.
- Pricing FAQShort answers on changing plans, free trials, data security and discounts.
- Get the app linkA last route to download.
6 · Help centre
Help centre
A help centre answers the common questions before they reach your support inbox, and helps people searching for answers find your app.
- Article searchA search box at the top of the page.
- Four help topicsGetting started, account and billing, privacy and security, and troubleshooting, each showing its number of articles.
- Questions and answersAn accordion with your own FAQ, such as whether the app is free, which devices work and how to cancel.
- Still need help?Your support promise and a "Contact support" button.
7 · Features
Everything this design includes
Store download buttons
App Store and Google Play buttons that link straight to your listings.
Phone-frame screens
Your real app screens shown in phone frames on every page.
Feature tour
Six numbered features, each with its own screen and description.
Plans and pricing
Three plan cards with a highlighted favourite and clear benefits.
Help centre and FAQ
Search, topics and answers that cut support requests.
Reviews and ratings
Real user reviews and ratings you can verify.
Blog and newsletter
Training tips and app news in a blog, plus a footer sign-up form.
Bold typography
Poppins throughout, in heavy weights for headlines and lighter weights for text.
Accessible and fast
Readable contrast on the dark theme, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Most people open a fitness app website on the phone they will install the app on. On a small screen the menu folds into one button, the phone screens scale down cleanly, features stack into single cards and the store buttons stay near the top. Visitors can also be sent to the right store for their phone.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses a near-black navy background, white text and an electric-green accent, with Poppins for headings and text. We change the logo, colours, fonts, screenshots and copy to match your app, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each main feature and goal, such as home workouts or running plans
- Titles, descriptions and MobileApplication (HealthApplication) structured data
- App Store and Google Play links consistent with your store listings
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of what the app does that ChatGPT, Gemini and Perplexity can quote
- Consistent app name, developer name, devices and plans across the web
- FAQ written around real questions people ask about fitness apps
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- best fitness app
- home workout app
- workout app for beginners
- running app with training plans
- fitness app that works with Apple Watch
- personal training app
- free workout app UK
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Business Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- Managed hosting server with SSL certificate and CDN
- Business email server with 5 mailboxes on your domain
- Daily backups and uptime monitoring
- Security, CMS and plugin updates
- 5 hours of website changes and tweaks a month
- Email and ticket support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
FitPulse: questions and answers
How much does a fitness app website cost with Penta Services?
The FitPulse design costs £0 setup and £24 a month as a Ready Site on the Business Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Does the price include building the fitness app?
No. The package is the marketing website for your app. If you also need the iOS or Android app built, our mobile app development service quotes for it separately, priced by proposal.
Is FitPulse a real app?
No. FitPulse is a fictional sample brand used to show the design. Its workouts, ratings, member numbers, plans and reviews are samples and are replaced with your app's own details before launch.
Can the website link to the App Store and Google Play?
Yes. The store buttons link to your own listings, and we can add a QR code or send phone visitors to the right store automatically.
Can we show our plans and a free trial?
Yes. The pricing page shows up to three plans with their benefits. Buttons can open your store listing, your sign-up page or a contact form; subscriptions themselves are handled in your app or store.
How long does it take to launch?
Usually 2–4 weeks from when we receive your logo, screenshots, feature list, plans and store links.
Is the fitness app website built for Google and AI search?
Yes. Features and goals get clear pages with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
How do you handle health claims?
We write careful copy, avoid promised results and publish ratings, user numbers and reviews only when you can verify them.
More App Websites designs
Related services: Website Design & Development · Mobile App Development · Search Engine Optimisation (SEO) · Generative Engine Optimisation (GEO) · Maintenance & Support
‹ All App Websites designs · Browse all designs
Concept design shown with a fictional brand and sample content.