Contents
1 · At a glance
Buyers want proof that your AI solves a real problem
Business buyers are curious about AI but wary of hype. They want to see what you build, the problems it solves, how their data is handled and who is behind the company. A vague website full of buzzwords makes a capable team look like every other start-up.
What customers check before choosing
- What exactly will this do for a business like ours?
- Is our data safe, and who can see it?
- How quickly can we run a pilot and see results?
- Who is the team, and can we speak to them?
What this website gives you
- A showcase layout in near-black and white with a bright lime accent
- Six numbered blocks for your products, services or use cases
- A team section with four founder and lead profiles
- "Book a demo" in the header of every page and in the hero
2 · Home
The homepage, section by section
The homepage shows in five seconds what you build with AI, who it is for and how to start a conversation.
- Showcase heroYour headline, a one-line promise and two buttons, "Book a demo" and "See use cases".
- Trusted-by stripClient or partner logos, shown only with their permission.
- What we buildSix numbered blocks; the sample shows AI assistants, document AI, forecasting, private models, integrations and API & SDKs, each with a "Learn more" link.
- Key figuresThree counters, such as languages supported and a typical pilot length in the sample, using only figures you can back up.
- Practical AI for real workA split section with your story, three short points and a "See use cases" link.
- Why Nova AI LabsThree numbered reasons; the sample shows "your data stays yours", fast deployment and a human in the loop.
- Client quote and call to actionA rated quote you are allowed to use, then a closing "See what AI could do for your team" call to action with a demo button.
3 · Features
Solutions and use cases
The solutions page explains each product or service in plain English, with the business problem it solves.
- Six solution blocksThe same numbered layout, filled with your own products, services or use cases.
- How we workThree numbered steps, for example discovery, pilot and rollout.
- Quote and call to actionA client quote and a closing demo button.
4 · Pricing
Plans and engagement pricing
A pricing page works for product plans or for service tiers such as pilot, build and enterprise.
- Three pricing cardsStarter, Pro marked "Most popular" and Enterprise with "Contact sales" in the sample, sized by monthly requests. The sample prices are replaced with yours, or with "From" and "Get a quote", and the tiers can become services such as pilot, build and enterprise.
- What each tier includesScope, users, support and delivery time listed under each card.
- Logo stripClient logos under the cards, shown only with permission.
- Pricing FAQFour expandable questions, rewritten for contracts, pilots, data security and discounts.
5 · About
About the lab
The about page puts real people behind the technology, which is what wary buyers and investors look for.
- Story and missionWhy you started, what you believe about practical AI and who you serve.
- Key figuresThree counters, such as languages supported and typical pilot length in the sample, using only figures you confirm.
- TeamFour profile cards for founders and leads, with photo, name and role. The sample shows a CEO, Chief Scientist, Head of Delivery and Head of Product.
- Client quoteA rated quote and a closing call to action.
6 · Contact
Contact and demo requests
A short form that tells you who is asking and what they want to see.
- Demo request formWork email, company, team size and "What would you like to automate?", sent to your inbox or CRM.
- Office detailsAddress, phone, email and opening hours.
- Partnerships and pressA separate contact line for partners, press or investors can be added.
7 · Features
Everything this design includes
Solution blocks
Six numbered products, services or use cases on the homepage and solutions page.
Demo booking
"Book a demo" in every header and a short demo request form.
Flexible pricing page
Product plans or service tiers, with a highlighted favourite and a "Contact sales" route.
Team profiles
Founders and leads with photo, name and role.
Case studies
Pilots and results you are allowed to share.
Insights blog
Practical AI guides and product news that build authority and search traffic.
Data and security section
A clear explanation of how you handle client data, written with you.
Showcase typography
Space Grotesk throughout, modern and technical.
Accessible and fast
Strong contrast, keyboard navigation and quick loading on phones.
8 · Mobile
Designed for the phone first
Founders, investors and buyers often open a start-up's link on their phone. On a small screen the menu folds into one button, the showcase hero stays bold, solution blocks stack into easy cards and the demo button stays within reach of the thumb.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, near-black and a bright lime accent with a light grey background, set in Space Grotesk. We change the logo, colours, fonts, photos and copy to match your brand, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each product, service and use case
- Titles, descriptions and Organization, Service or SoftwareApplication structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first summaries of what you build that ChatGPT, Gemini and Perplexity can quote
- Consistent company name, founders and facts across the web
- FAQ written around real buyer questions on data, cost and pilots
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- AI consultancy UK
- custom AI chatbot for business
- AI automation agency [city]
- AI development company
- generative AI consulting
- AI for small business
- hire AI developers
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Nova AI Labs: questions and answers
How much does an AI startup website cost with Penta Services?
The Nova AI Labs design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Nova AI Labs a real AI company?
No. Nova AI Labs is a fictional sample brand used to show the design. Every name, figure, logo and quote is replaced with your company's own details before launch.
Does it suit an AI agency as well as an AI product?
Yes. The six blocks and the pricing page work for product features and plans or for services and engagement tiers such as pilot, build and enterprise.
Can visitors book a demo online?
Yes. The "Book a demo" button sits in the header and hero, and the contact page has a short form sent to your inbox. We can also connect a calendar such as Calendly or Microsoft Bookings.
Can we explain how we handle client data?
Yes. A data and security section, a privacy notice and cookie consent are part of the site. We write the security copy with you and publish only what you confirm.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, products or services, team details and photos.
Is the AI startup website built for Google and AI search?
Yes. Each product and use case gets a clear page with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.