Contents
1 · At a glance
People switch accountants when they can see who will look after them
A business owner, contractor or landlord usually looks for an accountant at a stressful point: a tax deadline, a new company or a bad experience with the last firm. They compare a few practices online and pick the one that is clear about services, fees and response times. A website full of jargon sends them to the next result.
What customers check before choosing
- Does this practice handle my type of business or tax return?
- Will I have a named accountant who replies quickly?
- Are the fees clear and fixed before work starts?
- Can I book a first chat without phoning around?
What this website gives you
- A minimal white-and-green look that feels calm and trustworthy
- Six numbered service blocks, each with a "Learn more" link
- Three plain promises: fixed monthly fees, cloud accounting and a named accountant
- "Book a consultation" in the header and on every page
2 · Home
The homepage, section by section
The homepage tells a visitor in five seconds who you help, what you do and how to book a first chat.
- Calm, minimal heroYour headline, such as "Accounts, tax and advice without the jargon", the clients you serve, and "Book a consultation" and "Our services" buttons.
- Trusted-by stripNames or logos of clients or bodies you work with, shown only with permission.
- Our servicesSix numbered service blocks with a short summary and "Learn more" link. The sample shows accounts & bookkeeping, tax returns, payroll, contractors & IR35, landlords and business advice; we fill them with your own services.
- Why choose usFixed monthly fees, cloud accounting set-up and a named accountant who replies within a day, set out as three numbered promises.
- About the practiceA short story, the same three promises and an experience figure you confirm.
- Client quote and call to actionA rated client testimonial and a closing "Book a free first meeting" button.
3 · About
About the practice
The about page shows how the practice works, so clients know what to expect before they switch.
- Story and approachWho you look after and how a typical year with you runs, in plain English.
- Key numbersYears in practice, number of clients and reply time, using figures you confirm.
- Partners previewFour partner cards with names and roles, linking to the full team.
- Client quoteA testimonial with the client's role and sector, used with permission.
4 · Services
Accounting and tax services
Each service gets a clear numbered block that matches what people type, such as "self assessment accountant".
- Service gridSix numbered blocks: in the sample, accounts & bookkeeping, tax returns, payroll, contractors & IR35, landlords and business advice, or your own list.
- Plain-English summariesWhat each service covers and who it is for: sole traders, limited companies, contractors or landlords.
- How we workThree numbered principles that set expectations on fees, cloud software and who looks after each client.
- Next stepA testimonial and a consultation button below the services.
5 · Team
Accountants and advisers
Clients want to know who will prepare their accounts and answer their questions.
- Profile cardsPhoto, name and role for up to eight partners, accountants and staff in the sample, and more if you need them.
- Qualifications and specialismsProfessional body membership and the client types each person looks after, using details you confirm.
- Book with the teamA closing call to action to book a consultation.
6 · Contact
Contact and consultation booking
A short form and every way to reach the practice on one page.
- Enquiry formName, email, business type and "How can we help?", sent to your inbox.
- Office detailsAddress, phone, email and opening hours, including Saturday hours if you offer them.
- Booking calendar on requestCalendly, Microsoft Bookings or Google Calendar can be linked for a free first call.
7 · Features
Everything this design includes
Service pages
One page per service, written around what clients search for, such as VAT returns or landlord tax.
Adviser profiles
Partners and accountants with roles, qualifications and specialisms.
Consultation booking
A "Book a consultation" button in the header and a short enquiry form.
Fixed-fee message
A clear promise of one fixed monthly price for accounts, tax and payroll; a fee table can be added.
Tax insights blog
Deadline reminders and tax guides that build trust and bring in search traffic.
Case studies
Client stories you are allowed to share, set out simply.
Multi-office and multi-language
Separate office details and, if needed, a second language.
Minimal typography
DM Serif Display headings with Montserrat text for a calm, readable feel.
Newsletter sign-up
A footer form for tax tips and deadline reminders.
8 · Mobile
Designed for the phone first
Many people look for an accountant on their phone, often close to a tax deadline. On a small screen the menu folds into one button, service blocks stack into easy cards, and the consultation and call buttons stay within reach of the thumb. Pages are light, so they open quickly on 4G.
9 · Brand and search
Your look. Found on Google, Maps and AI assistants.
The sample uses white, forest green, mint and a soft green tint with DM Serif Display and Montserrat. We change the logo, colours, fonts, photos and copy to match your practice, and build every page the way Google and AI assistants prefer.
SEO: Google and Maps
- A page for each service and town, such as "self assessment accountant Leeds"
- Titles, descriptions and AccountingService / Service structured data
- Google Business Profile set up and linked
- Fast pages with strong Core Web Vitals
GEO: AI search
- Answer-first service summaries that ChatGPT, Gemini and Perplexity can quote
- Consistent practice name, address, phone and professional body details
- FAQ written around real client questions about fees, deadlines and switching
- AI crawlers allowed, with an llms.txt file
Searches the website is built around
- accountant near me
- accountants in [city]
- small business accountant [city]
- self assessment accountant
- contractor accountant
- landlord tax accountant
- how much does an accountant cost for a small business
- switch accountant
We don't promise rankings or AI citations. We build the site the way search engines and AI assistants prefer, and report your progress every month.
10 · Price
Domain, hosting and email: all included
Package for this design: Corporate Website
- Hosting, SSL & business email included
- Free .com, .net or .org domain (yearly)
- 2 months free (yearly)
- Host on your own server (yearly)
Pay yearly: 10 × the monthly fee (2 months free) plus a free .com, .net or .org domain. 12-month minimum term from go-live.
What the monthly fee includes
- High-performance managed hosting with SSL and CDN
- Business email server with 15 mailboxes on your domain
- Daily backups, uptime and security monitoring
- CMS, plugin and integration updates
- 10 hours of website changes and improvements a month
- Monthly analytics summary
- Priority support
We tailor it to your business
- Your logo, colours and fonts applied
- Your text and photos, or we write and source them
- Domain, business email and hosting set up
- SEO foundations, analytics and speed optimisation
11 · How it works
From this design to your website
Pick a design
Preview every page and choose the style that fits your brand.
Order the package
The right package is added to your cart, with setup and monthly prices shown upfront.
We launch it for you
We add your content, connect your domain and email, and go live.
Order today and a project lead contacts you within one business day.
12 · Frequently asked questions
Albion Accountants: questions and answers
How much does an accountant website cost with Penta Services?
The Albion design costs £0 setup and £34 a month as a Ready Site on the Corporate Website package. Hosting, SSL, business email, updates and support are included. Paying yearly costs 10 times the monthly fee and adds a free .com, .net or .org domain.
Is Albion Accountants a real accountancy practice?
No. Albion Accountants is a fictional sample brand used to show the design. The names, figures, client logos and quotes in the mockup are placeholders and are replaced with your practice's own details before launch.
Can clients book a free consultation online?
Yes. "Book a consultation" sits in the header and on every page, and the contact page has a short enquiry form sent to your inbox. We can also link Calendly, Microsoft Bookings or Google Calendar so clients pick a time themselves.
Can an accountant website show fixed fees?
Yes. The design already promises one fixed monthly fee for accounts, tax and payroll, and we can add a fee table for services such as self assessment or year-end accounts.
How long does it take to launch?
Usually 4–8 weeks from when we receive your logo, services, fees, team details and photos.
Can it show our professional body and regulation details?
Yes. Membership details, practising certificates and registered office information can sit on the about page and in the footer. You confirm every detail before it is published.
Is the website built for Google and AI search?
Yes. Services and towns get their own pages with structured data, answers are written so AI assistants can quote them, and AI crawlers are allowed. We don't guarantee rankings or citations, but we report progress every month.
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Concept design shown with a fictional brand and sample content.